Narrow search
Showing 1 - 10 of 12
Cover Image
Enhancing nostalgia advertising through spirituality dimension in context of Indian consumers
Singh, Ramendra; Sharma, Yukti; Kumar, Jitender - 2019
Persistent link: https://www.econbiz.de/10012105359
Cover Image
Consumption and purchase patterns among bottom of pyramid consumers : propositions, and implications for public policy
Singh, Ramendra; Mukherjee, Srabanti; Mishra, Hari Govind - 2017
Persistent link: https://www.econbiz.de/10011724354
Cover Image
Consumption volatility and shock : a heterogeneity analysis using panel of Indian households
Chakrabarty, Manisha; Swathysree S S - 2023
Persistent link: https://www.econbiz.de/10014394247
Cover Image
Dignity and the consumer-entrepreneur duality in bottom-of-pyramid markets
Mohapatra, Sarthak - 2021
Persistent link: https://www.econbiz.de/10013170439
Cover Image
New age digital media consumption : an exploratory study based in India
Sharma, Rajat; Gautam, Vikash - 2023
Persistent link: https://www.econbiz.de/10014319544
Cover Image
Advertisement placement in TV programs : different roles of ELM and mood protection mechanism
Soni, Mayank Jyotsna - 2013
Persistent link: https://www.econbiz.de/10009734928
Cover Image
Web content analysis of online grocery shopping web sites in India
Banerjee, Arindam; Banerjee, Tanushri - 2016
Persistent link: https://www.econbiz.de/10011471182
Cover Image
The path to purchase during shopping
Kumar Sinha, Piyush; Krishnaswamy, Gopi - 2009
Persistent link: https://www.econbiz.de/10003913814