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Psychographic segmentation of the Taiwan tourists
Kok, Ing-Tey - 1994
Persistent link: https://www.econbiz.de/10000148842
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Defending market share against an emerging innovation
Roberts, John H.; Nelson, Charles J.; Morrison, Pamela D. - 1995
Persistent link: https://www.econbiz.de/10000912046
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Top performing companies in Singapore and Taiwan : a comparison of their marketing effectiveness ; an empirical study
Ghosh, B. C. (contributor) - 1996
Persistent link: https://www.econbiz.de/10000934209
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Marketing effectiveness of MNCs, SMEs, and large local companies in Singapore : an empirical study
Schoch, Herbert Paul; Ghosh, B. C. - 1996
Persistent link: https://www.econbiz.de/10000934210
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Applying the Rossiter-Percy model to social marketing communications
Donovan, Robert J.; Rossiter, John R. - 1997
Persistent link: https://www.econbiz.de/10000960570
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Strategic planning in marketing education
Donnan, Michael - 1988
Persistent link: https://www.econbiz.de/10000847301
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Using genetic algorithms to breed competitive marketing strategies
Shiraz, G. M. (contributor) - 1998
Persistent link: https://www.econbiz.de/10000987566
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Top performing companies in Singapore and Taiwan : a comparison of their marketing effectiveness : an empirical study
Ghosh, B. C. (contributor) - 1996
Persistent link: https://www.econbiz.de/10000602364
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The development of a scale for measuring relationship marketing orientation
Yau, Oliver H. M. (contributor) - 1999
Persistent link: https://www.econbiz.de/10001559170
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An empirical investigation of the relationship between market orientation and business performance
Tse, Alan C. B. (contributor) - 1999
Persistent link: https://www.econbiz.de/10001559173