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Analyzing advergames : active diversions or actually deception ; an exploratory study of online advergames content
Dahl, Stephan; Eagle, Lynne C.; Báez, Carlos - In: Young consumers : insight and ideas for responsible … 10 (2009) 1, pp. 46-59
Persistent link: https://www.econbiz.de/10003843809
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Parental attitudes towards advertising to children and restrictive mediation of children's television viewing in Belgium
Dens, Nathalie; Pelsmacker, Patrick De; Eagle, Lynne - In: Young consumers : insight and ideas for responsible … 8 (2007) 1, pp. 7-18
Persistent link: https://www.econbiz.de/10008270913
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Beyond advertising: in-home promotion of "fast food"
Eagle, Lynne; Brennan, Ross - In: Young consumers : insight and ideas for responsible … 8 (2007) 4, pp. 278
Persistent link: https://www.econbiz.de/10008270926
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Analyzing advergames : active diversions or actually deception ; an exploratory study of online advergames content
Dahl, Stephan; Eagle, Lynne; Báez, Carlos - In: Young consumers : insight and ideas for responsible … 10 (2009) 1, pp. 46-59
Persistent link: https://www.econbiz.de/10009052254