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~isPartOf:"Young consumers : insight and ideas for responsible marketers"
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Young consumers : insight and ideas for responsible marketers
Working paper / Department of Commerce, College of Business, Massey University
31
Journal of marketing management : MM
5
Marketing Intelligence & Planning
4
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
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European Journal of Marketing
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The SAGE handbook of marketing ethics
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Young Consumers
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International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
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Working papers / Department of Commerce, College of Business, Massey University
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Corporate Communications: An International Journal
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Economic Papers: A journal of applied economics and policy
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Analyzing advergames : active diversions or actually deception ; an exploratory study of online advergames content
Dahl, Stephan
;
Eagle, Lynne C.
;
Báez, Carlos
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
1
,
pp. 46-59
Persistent link: https://www.econbiz.de/10003843809
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2
Parental attitudes towards advertising to children and restrictive mediation of children's television viewing in Belgium
Dens, Nathalie
;
Pelsmacker, Patrick De
;
Eagle, Lynne
- In:
Young consumers : insight and ideas for responsible …
8
(
2007
)
1
,
pp. 7-18
Persistent link: https://www.econbiz.de/10008270913
Saved in:
3
Beyond advertising: in-home promotion of "fast food"
Eagle, Lynne
;
Brennan, Ross
- In:
Young consumers : insight and ideas for responsible …
8
(
2007
)
4
,
pp. 278
Persistent link: https://www.econbiz.de/10008270926
Saved in:
4
Analyzing advergames : active diversions or actually deception ; an exploratory study of online advergames content
Dahl, Stephan
;
Eagle, Lynne
;
Báez, Carlos
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
1
,
pp. 46-59
Persistent link: https://www.econbiz.de/10009052254
Saved in:
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