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Encouraging brand loyalty in fickle generation Y consumers
Lazarevic, Violet - In: Young consumers : insight and ideas for responsible … 13 (2012) 1, pp. 45-61
Persistent link: https://www.econbiz.de/10009535626
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"Mom! I've seen that on a commercial!" : US preschoolers' recognition of brand logos
Kinsky, Emily S.; Bichard, Shannon - In: Young consumers : insight and ideas for responsible … 12 (2011) 2, pp. 145-158
Persistent link: https://www.econbiz.de/10009240252
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Branded product placement and pre-teenaged consumers : influence on brand preference and choice
Toomey, Deborah A.; Francis, Alisha L. - In: Young consumers : insight and ideas for responsible … 14 (2013) 2, pp. 180-192
Persistent link: https://www.econbiz.de/10009768443
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College-aged young consumers interpretations of product placement in social games
Chen, Huan; Deterding, Audrey - In: Young consumers : insight and ideas for responsible … 14 (2013) 1, pp. 41-51
Persistent link: https://www.econbiz.de/10009742864