contract consists of fixed-fee and output royalty. We show that the firms always have the incentive for brand name …In an international Cournot duopoly, we determine the optimal contract for a brand name collaboration where the … collaboration. However, whether the optimal contract will have positive fixed-fee and positive royalty is not immediate and it …

royalty licensing method — are compared. It is found that a high emission tax rate induces the innovator to not license the … likely to prefer royalty licensing to fixed-fee licensing. This conclusion differs from Wang's finding in 2002. …

further than quality and price. Linking the techniques of revenue and brand management may provide a winery with revenue …