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~language:"ces"
~language:"deu"
~language:"und"
~person:"Bach, Hansjörg"
~person:"Becker, Wolfgang"
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~person:"Koschnick, Wolfgang J."
~subject:"Advertising"
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~type_genre:"Multi-volume publication"
~type_genre:"Nachschlagewerk"
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Standard-Lexikon für Marketing, Marktkommunikation, Markt- und Mediaforschung
Koschnick, Wolfgang J.
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1987
Persistent link: https://www.econbiz.de/10000707700
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Standard-Lexikon Werbung, Verkaufsförderung, Öffentlichkeitsarbeit
Koschnick, Wolfgang J.
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1996
Persistent link: https://www.econbiz.de/10000920445
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Standard-Lexikon für Markt- und Konsumforschung
Koschnick, Wolfgang J.
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1995
Persistent link: https://www.econbiz.de/10000912158
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