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Situační a výhledová zpráva / Včely
Tschechische Republik / Ministerstvo Zemědělství - Praha - 1996 -
Persistent link: https://www.econbiz.de/10001365024
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Analýza podpor marketingové činnosti využívaných firmami v České Republice
Hommerová, Dita; Králová, Lenka - In: E + M ekonomie a management 12 (2009) 3, pp. 77-90
Persistent link: https://www.econbiz.de/10003935574
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Actual Challenges of Marketing and Their Implications for the Czech Academic Sphere
Karlíček, Miroslav; Chytková, Zuzana; Postler, Milan - In: Ekonomika a managment 2011 (2011) 3, pp. 87-95
Nowadays marketing is often criticized for its low productivity: high corporate expenses on marketing are not balanced … standard of the marketing activities. Wastefulness and low ethical level of marketing is visible both on the corporate level … and on the level of the whole society. Marketing academics have the possibility to increase professional and ethical …
Persistent link: https://www.econbiz.de/10009398892
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Integration of Marketing and Logistic Criteria in Segmentation of B2B Market
Grosová, Stanislava; Gros, Ivan; Císařová, Magda - In: Ekonomika a managment 2011 (2011) 3, pp. 73-84
This article deals with the B2B market segmentation as the tool for formulation of the marketing and logistical …, results in the processing by the factor and cluster analysis, discovered and designed segments with usage of marketing and …
Persistent link: https://www.econbiz.de/10009398924
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Marketing and RFID
Štědroň, Bohumír; Malý, Václav - In: Ekonomika a managment 2008 (2008) 2
The article deals with the connection between marketing and RFID, which represents the new technological phenomenon …
Persistent link: https://www.econbiz.de/10009398927
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Intercultural Differences in International Business Negotiation and Enterprise
Zamykalová, Miroslava; Gullová, Soňa; Müllerová, … - In: Acta Oeconomica Pragensia 2005 (2005) 2, pp. 147-157
of suitable marketing policy, corporate and personal management and successful business negotiation. …
Persistent link: https://www.econbiz.de/10005036412
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Změny v rozdělování, akumulaci a spotřebě v soudobých tržních ekonomikách
Kociánová, Helena - 1990
Persistent link: https://www.econbiz.de/10000876425
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Marketing instrumentary in the process of project acceptation within the acceleration of back-warded regions development
Štefko, Róbert; Habánik, Jozef; Butoracová … - In: Ekonomický časopis : časopis pre ekonomickú … 58 (2010) 5, pp. 512-526
Persistent link: https://www.econbiz.de/10008653685
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Geneze rusko-amerických vztahů v letech 1991-2001 a problematika kavkazsko-středoasijského prostoru
Souleimanov, Emil - In: Almanach (Actual Issues in World Economics and Politics) 6 (2011) 1, pp. 5-30
postsovětské Rusko vnímalo samo sebe. Následně se studie pokouší o reflexi této evoluce ze strany USA, jejichž percepce dění v … jako aréna vzájemných interakcí mezi USA a Ruskem, kde byl jejich konfliktní potenciál obzvlášť patrný. …
Persistent link: https://www.econbiz.de/10009395245