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The aim of the paper is to set the agency problem into a broad context of New Institutional Economics with an emphasis on historical connections. In the first section, I explain the historical evolution of basic theoretical concepts like the theory of firm, the theory of market process and the...
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The core aim of this paper is to suggest comprehensive definition of the information economy and delineate the range of economic problems it deals with, paying particular attention to its connections to the economics of information. The text, in the extent provided, can not investigate...
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Nowadays marketing is often criticized for its low productivity: high corporate expenses on marketing are not balanced … standard of the marketing activities. Wastefulness and low ethical level of marketing is visible both on the corporate level … and on the level of the whole society. Marketing academics have the possibility to increase professional and ethical …
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This article deals with the B2B market segmentation as the tool for formulation of the marketing and logistical …, results in the processing by the factor and cluster analysis, discovered and designed segments with usage of marketing and …
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