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Major companies in the Czech Republic

Praha : Hoppenstedt Bonnier - 1997 -

Persistent link: https://www.econbiz.de/10000628705

Intercultural Differences in International Business Negotiation and Enterprise

Zamykalová, Miroslava; Gullová, Soňa; Müllerová, … - In: Acta Oeconomica Pragensia 2005 (2005) 2, pp. 147-157

of suitable marketing policy, corporate and personal management and successful business negotiation. …

Persistent link: https://www.econbiz.de/10005036412

Actual Challenges of Marketing and Their Implications for the Czech Academic Sphere

Karlíček, Miroslav; Chytková, Zuzana; Postler, Milan - In: Ekonomika a managment 2011 (2011) 3, pp. 87-95

Nowadays marketing is often criticized for its low productivity: high corporate expenses on marketing are not balanced … standard of the marketing activities. Wastefulness and low ethical level of marketing is visible both on the corporate level … and on the level of the whole society. Marketing academics have the possibility to increase professional and ethical …

Persistent link: https://www.econbiz.de/10009398892

Integration of Marketing and Logistic Criteria in Segmentation of B2B Market

Grosová, Stanislava; Gros, Ivan; Císařová, Magda - In: Ekonomika a managment 2011 (2011) 3, pp. 73-84

This article deals with the B2B market segmentation as the tool for formulation of the marketing and logistical …, results in the processing by the factor and cluster analysis, discovered and designed segments with usage of marketing and …

Persistent link: https://www.econbiz.de/10009398924