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New Cooperation Models For Innovation Activites of Enterprises

Procházka, Lukáš - In: Ekonomika a managment 2010 (2010) 1

The article focuses on cooperation of enterprises while performing their innovation activities. Many firms face various …

Persistent link: https://www.econbiz.de/10009398903

Innovation Activity of Firms and Competition

Zemplinerová, Alena - In: Politická ekonomie 2010 (2010) 6, pp. 747-760

innovation is related to the competitive market structure. We arrived at the same conclusion when innovation was measured by …

Persistent link: https://www.econbiz.de/10008802576

Európska menová integrácia v šesťdesiatych rokoch 20. storočia

Jankalová, Miriam; Jankal, Radoslav - In: Acta oeconomica Pragensia : vědecký časopis Vysoke … 25 (2017) 2, pp. 85-97

Persistent link: https://www.econbiz.de/10011741628

Quality Management System in the Tourist Information Centre Sector

Palatková, Monika - In: Acta Oeconomica Pragensia 2011 (2011) 4, pp. 39-54

The paper deals with quality management in the sector of Tourist Information Centres (TIC) in the Czech Republic and the development of the quality management systems in the sector as part of the national quality management system in tourism. Since the TICs perform a prominent role in...

Persistent link: https://www.econbiz.de/10009294293

Actual Challenges of Marketing and Their Implications for the Czech Academic Sphere

Karlíček, Miroslav; Chytková, Zuzana; Postler, Milan - In: Ekonomika a managment 2011 (2011) 3, pp. 87-95

Nowadays marketing is often criticized for its low productivity: high corporate expenses on marketing are not balanced by equal customer satisfaction and loyalty. The source of this problem can be found in low effectiveness and ethical standard of the marketing activities. Wastefulness and low...

Persistent link: https://www.econbiz.de/10009398892

Marketing and RFID

Štědroň, Bohumír; Malý, Václav - In: Ekonomika a managment 2008 (2008) 2

The article deals with the connection between marketing and RFID, which represents the new technological phenomenon. The forecast until 2015 is presented, using american sources.

Persistent link: https://www.econbiz.de/10009398927

Analysis of Selected Aspects of the Marketing Research Market in Practice (The Czech Republic)

Laschoberová, Libuše - In: Acta Oeconomica Pragensia 2010 (2010) 1, pp. 34-59

This article deals with some aspects of the marketing research market in practice. It presents the results of a primary research project conducted. The research project had three hypotheses (H1: Czech companies understand the significance and possibilities of marketing research and use it more...

Persistent link: https://www.econbiz.de/10008500674

Actual trends in International marketing (selected problems)

Machková, Hana - In: Acta Oeconomica Pragensia 2005 (2005) 2, pp. 49-70

Changes in international business environment in the beginning of 90ties had infl uenced marketing strategies of many companies. The main objective of the article is to analyze actual trends and their infl uence on international business activities. The analysis of the main types of...

Persistent link: https://www.econbiz.de/10005036286

Intensity of innovations and impulses of innovations

Theodor, Michal - In: Ekonomika a managment 2008 (2008) 3

Questions connected to innovations were included in survey realized within the research target "New theory of economics and management in organizations and its adaptation processes". These questions also touched the area of measuring the intensity of innovations and impulses of innovations.

Persistent link: https://www.econbiz.de/10009398881

Typology of innovation process in services

Pazour, Michal - In: Politická ekonomie 2008 (2008) 6, pp. 795-818

chain. This study aims at creating conceptual framework for measuring innovation in services and for identifying different … innovation patterns in service sector. The need for the concept of innovation patterns in services results firstly from the … different character of the innovation process in services and in manufacturing and secondly from the high degree of …

Persistent link: https://www.econbiz.de/10008752936

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