Kontrakcia svetovej ekonomiky bude mať výrazne negatívny vplyv na všetky oblasti života spoločnosti. Sú hospodárske krízy predikovateľné? Ex post štúdie nasvedčujú, že skôr nie. Je možné odhadnúť riziko a pravdepodobnosť vzniku krízy, avšak nie čas ich skutočnej...

The paper is concerned with the famous study "The Protestant Ethic and the Spirit of Capitalism" (1904/1905) by Max Weber. It analyzes both main content and context of this work. It is shown that the main idea of the "Protestant Ethic" is not originally one of Weber, but it was taken over from...

The paper deals with quality management in the sector of Tourist Information Centres (TIC) in the Czech Republic and the development of the quality management systems in the sector as part of the national quality management system in tourism. Since the TICs perform a prominent role in...

Nowadays marketing is often criticized for its low productivity: high corporate expenses on marketing are not balanced by equal customer satisfaction and loyalty. The source of this problem can be found in low effectiveness and ethical standard of the marketing activities. Wastefulness and low...

The article deals with the connection between marketing and RFID, which represents the new technological phenomenon. The forecast until 2015 is presented, using american sources.

This article deals with some aspects of the marketing research market in practice. It presents the results of a primary research project conducted. The research project had three hypotheses (H1: Czech companies understand the significance and possibilities of marketing research and use it more...

Changes in international business environment in the beginning of 90ties had infl uenced marketing strategies of many companies. The main objective of the article is to analyze actual trends and their infl uence on international business activities. The analysis of the main types of...