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Acta Oeconomica Pragensia
4
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3
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1
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ECONIS (ZBW)
16
RePEc
7
Showing
1
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10
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1
Actual Challenges of
Marketing
and Their Implications for the Czech Academic Sphere
Karlíček, Miroslav
;
Chytková, Zuzana
;
Postler, Milan
- In:
Ekonomika a managment
2011
(
2011
)
3
,
pp. 87-95
Nowadays
marketing
is often criticized for its low productivity: high corporate expenses on
marketing
are not balanced … standard of the
marketing
activities. Wastefulness and low ethical level of
marketing
is visible both on the corporate level … and on the level of the whole society.
Marketing
academics have the possibility to increase professional and ethical …
Persistent link: https://www.econbiz.de/10009398892
Saved in:
2
Marketing
and RFID
Štědroň, Bohumír
;
Malý, Václav
- In:
Ekonomika a managment
2008
(
2008
)
2
The article deals with the connection between
marketing
and RFID, which represents the new technological phenomenon …
Persistent link: https://www.econbiz.de/10009398927
Saved in:
3
Quality Management System in the Tourist Information Centre Sector
Palatková, Monika
- In:
Acta Oeconomica Pragensia
2011
(
2011
)
4
,
pp. 39-54
tourism. Since the TICs perform a prominent role in destination
marketing
management, the quality of their services seems to …
Persistent link: https://www.econbiz.de/10009294293
Saved in:
4
Analysis of Selected Aspects of the
Marketing
Research Market in Practice (The Czech Republic)
Laschoberová, Libuše
- In:
Acta Oeconomica Pragensia
2010
(
2010
)
1
,
pp. 34-59
This article deals with some aspects of the
marketing
research market in practice. It presents the results of a primary … possibilities of
marketing
research and use it more than before; H2: Companies´ requirements regarding quality of conducting of …
marketing
research have been growing; H3: The share of international
marketing
research projects has been growing compared to …
Persistent link: https://www.econbiz.de/10008500674
Saved in:
5
Actual trends in International
marketing
(selected problems)
Machková, Hana
- In:
Acta Oeconomica Pragensia
2005
(
2005
)
2
,
pp. 49-70
Changes in international business environment in the beginning of 90ties had infl uenced
marketing
strategies of many …
Persistent link: https://www.econbiz.de/10005036286
Saved in:
6
Projevy a stati
Husák, Gustáv
-
1970
Persistent link: https://www.econbiz.de/10000721083
Saved in:
7
Balkán a česká politika : pronikání rakousko-uherského imperialismu na Balkán a česká buržoazní politika
Nečas, Ctibor
-
1972
-
Vyd. 1
Persistent link: https://www.econbiz.de/10000608036
Saved in:
8
Naše posttotalitní krize a její možná východiska
Zeman, Miloš
-
1991
-
1. vyd
Persistent link: https://www.econbiz.de/10000346572
Saved in:
9
Sociálně politické procesy budování rozvinuté socialistické společnosti
1983
Persistent link: https://www.econbiz.de/10000689202
Saved in:
10
O československo-sovětském přátelství, spojenectví spolupráci : výbor z projev°u a statí
Husák, Gustáv
-
1985
-
1. vyd
Persistent link: https://www.econbiz.de/10000711034
Saved in:
1
2
3
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