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Akceptace internetové reklamy uživateli v České Republice
Madleňák, Radovan; Švadlenka, Libor - In: E + M ekonomie a management 12 (2009) 1, pp. 98-107
Persistent link: https://www.econbiz.de/10003935531
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Marketingový výzkum trhu
Bártová, Hilda; Bartá, Vladimír - 1991
Persistent link: https://www.econbiz.de/10000846236
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Analysis of Selected Aspects of the Marketing Research Market in Practice (The Czech Republic)
Laschoberová, Libuše - In: Acta Oeconomica Pragensia 2010 (2010) 1, pp. 34-59
This article deals with some aspects of the marketing research market in practice. It presents the results of a primary … possibilities of marketing research and use it more than before; H2: Companies´ requirements regarding quality of conducting of … marketing research have been growing; H3: The share of international marketing research projects has been growing compared to …
Persistent link: https://www.econbiz.de/10008500674
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Změny v rozdělování, akumulaci a spotřebě v soudobých tržních ekonomikách
Kociánová, Helena - 1990
Persistent link: https://www.econbiz.de/10000876425
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Marketing instrumentary in the process of project acceptation within the acceleration of back-warded regions development
Štefko, Róbert; Habánik, Jozef; Butoracová … - In: Ekonomický časopis : časopis pre ekonomickú … 58 (2010) 5, pp. 512-526
Persistent link: https://www.econbiz.de/10008653685
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Actual Challenges of Marketing and Their Implications for the Czech Academic Sphere
Karlíček, Miroslav; Chytková, Zuzana; Postler, Milan - In: Ekonomika a managment 2011 (2011) 3, pp. 87-95
Nowadays marketing is often criticized for its low productivity: high corporate expenses on marketing are not balanced … standard of the marketing activities. Wastefulness and low ethical level of marketing is visible both on the corporate level … and on the level of the whole society. Marketing academics have the possibility to increase professional and ethical …
Persistent link: https://www.econbiz.de/10009398892
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Integration of Marketing and Logistic Criteria in Segmentation of B2B Market
Grosová, Stanislava; Gros, Ivan; Císařová, Magda - In: Ekonomika a managment 2011 (2011) 3, pp. 73-84
This article deals with the B2B market segmentation as the tool for formulation of the marketing and logistical …, results in the processing by the factor and cluster analysis, discovered and designed segments with usage of marketing and …
Persistent link: https://www.econbiz.de/10009398924
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Marketing and RFID
Štědroň, Bohumír; Malý, Václav - In: Ekonomika a managment 2008 (2008) 2
The article deals with the connection between marketing and RFID, which represents the new technological phenomenon …
Persistent link: https://www.econbiz.de/10009398927
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Intercultural Differences in International Business Negotiation and Enterprise
Zamykalová, Miroslava; Gullová, Soňa; Müllerová, … - In: Acta Oeconomica Pragensia 2005 (2005) 2, pp. 147-157
of suitable marketing policy, corporate and personal management and successful business negotiation. …
Persistent link: https://www.econbiz.de/10005036412