The aim of this paper is to analyze and systematic theoretical findings which are based on Porter´s Generic Chain of Values in regards to the area of supporting activities. Supporting activities were long time at the margin of interest, both social and economic. Today, they represent important...

The recent boom of ICT (Information and Communication Technology) is over. The impact of the financial crisis and the new scenarios for future development of European countries after overcoming it have formulated new requirements on the ICT sector all around the world. ICT seems to be one of the...

The paper deals with quality management in the sector of Tourist Information Centres (TIC) in the Czech Republic and the development of the quality management systems in the sector as part of the national quality management system in tourism. Since the TICs perform a prominent role in...

Nowadays marketing is often criticized for its low productivity: high corporate expenses on marketing are not balanced by equal customer satisfaction and loyalty. The source of this problem can be found in low effectiveness and ethical standard of the marketing activities. Wastefulness and low...

The article deals with the connection between marketing and RFID, which represents the new technological phenomenon. The forecast until 2015 is presented, using american sources.

This article deals with some aspects of the marketing research market in practice. It presents the results of a primary research project conducted. The research project had three hypotheses (H1: Czech companies understand the significance and possibilities of marketing research and use it more...

Changes in international business environment in the beginning of 90ties had infl uenced marketing strategies of many companies. The main objective of the article is to analyze actual trends and their infl uence on international business activities. The analysis of the main types of...

Services have expanded rapidly over last twenty years and they play a dominant role in advanced economies today. The economic research reflects these structural changes by increasing interest in integrating services into the traditional value chain. This study aims at creating conceptual...