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Nowadays marketing is often criticized for its low productivity: high corporate expenses on marketing are not balanced … standard of the marketing activities. Wastefulness and low ethical level of marketing is visible both on the corporate level … and on the level of the whole society. Marketing academics have the possibility to increase professional and ethical …
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The article deals with the connection between marketing and RFID, which represents the new technological phenomenon …
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tourism. Since the TICs perform a prominent role in destination marketing management, the quality of their services seems to …
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This article deals with some aspects of the marketing research market in practice. It presents the results of a primary … possibilities of marketing research and use it more than before; H2: Companies´ requirements regarding quality of conducting of … marketing research have been growing; H3: The share of international marketing research projects has been growing compared to …
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Changes in international business environment in the beginning of 90ties had infl uenced marketing strategies of many …
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