An unexpected loss created due to outdated calculation methods can be avoided through contribution margin calculation. Contribution margin are great for sophisticated monitoring of up-to-date situation in the company and as well it provides much better information than the accounting system....

The theory of corporate finance considers taking decisions on implementation of IPOs as one of the most significant decision-making issues in the company's lifecycle. At the moment, there are a number of partial decision models whose authors define the criteria that are considered to be crucial...

The adoption of investment solutions uncertainty factors provide project risk, i.e. the risk of loss of resources, incomplete acquisition of the required income and occurrence unexpected expenses. The presence of different types uncertainty brings us to the need to adapt the indicators of...

The qualitative changes in surroundings for companies operation are calling for necessity of assertion new tools and method, which will help to increase the quality of decision making and firm evaluation. To these tools belong scenarios and Monte Carlo simulation. The aim of the article is to...

The relatively new stream of research on various types of utilities is reviewed and discussed together with some of its implications. The distinction is explained among experienced utility, remembered utility and predicted utility as three candidates for decision utility. Examples of selected...

The paper deals with quality management in the sector of Tourist Information Centres (TIC) in the Czech Republic and the development of the quality management systems in the sector as part of the national quality management system in tourism. Since the TICs perform a prominent role in...

Nowadays marketing is often criticized for its low productivity: high corporate expenses on marketing are not balanced by equal customer satisfaction and loyalty. The source of this problem can be found in low effectiveness and ethical standard of the marketing activities. Wastefulness and low...

The article deals with the connection between marketing and RFID, which represents the new technological phenomenon. The forecast until 2015 is presented, using american sources.

This article deals with some aspects of the marketing research market in practice. It presents the results of a primary research project conducted. The research project had three hypotheses (H1: Czech companies understand the significance and possibilities of marketing research and use it more...

Changes in international business environment in the beginning of 90ties had infl uenced marketing strategies of many companies. The main objective of the article is to analyze actual trends and their infl uence on international business activities. The analysis of the main types of...