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Chování spotřebitele a trendy na trhu vín v České republice a ve světě

Průša, Přemysl - 2019

Persistent link: https://www.econbiz.de/10012063649

Vnímanie uplatňovania praktík yield manažmentu v hotelierstve

Sahut, Jean-Michel; Hikkerová, Lʹubica - In: Ekonomický časopis : časopis pre ekonomickú … 58 (2010) 5, pp. 437-457

Persistent link: https://www.econbiz.de/10008653740

Akceptace internetové reklamy uživateli v České Republice

Madleňák, Radovan; Švadlenka, Libor - In: E + M ekonomie a management 12 (2009) 1, pp. 98-107

Persistent link: https://www.econbiz.de/10003935531

Spotřební chování v lázeňském cestovním ruchu České Republiky : vyhodnocení výzkumn´heo projektu IP 200040

Mlejnková, Lena - In: Acta oeconomica Pragensia : vědecký časopis Vysoke … 19 (2011) 1, pp. 54-72

Persistent link: https://www.econbiz.de/10009375586

"Podivné" chování spotřeby v pr°uběhu transformace

Janáček, Kamil - In: Politická ekonomie : teorie, modelování, aplikace 47 (1999) 5, pp. 579-586

Persistent link: https://www.econbiz.de/10001457685

Profil des tschechischen Handels und Kunden

Cimler, Petr - 2012

Persistent link: https://www.econbiz.de/10012887197

Actual Challenges of Marketing and Their Implications for the Czech Academic Sphere

Karlíček, Miroslav; Chytková, Zuzana; Postler, Milan - In: Ekonomika a managment 2011 (2011) 3, pp. 87-95

Nowadays marketing is often criticized for its low productivity: high corporate expenses on marketing are not balanced … standard of the marketing activities. Wastefulness and low ethical level of marketing is visible both on the corporate level … and on the level of the whole society. Marketing academics have the possibility to increase professional and ethical …

Persistent link: https://www.econbiz.de/10009398892

Integration of Marketing and Logistic Criteria in Segmentation of B2B Market

Grosová, Stanislava; Gros, Ivan; Císařová, Magda - In: Ekonomika a managment 2011 (2011) 3, pp. 73-84

This article deals with the B2B market segmentation as the tool for formulation of the marketing and logistical …, results in the processing by the factor and cluster analysis, discovered and designed segments with usage of marketing and …

Persistent link: https://www.econbiz.de/10009398924

Marketing and RFID

Štědroň, Bohumír; Malý, Václav - In: Ekonomika a managment 2008 (2008) 2

The article deals with the connection between marketing and RFID, which represents the new technological phenomenon …

Persistent link: https://www.econbiz.de/10009398927

Intercultural Differences in International Business Negotiation and Enterprise

Zamykalová, Miroslava; Gullová, Soňa; Müllerová, … - In: Acta Oeconomica Pragensia 2005 (2005) 2, pp. 147-157

of suitable marketing policy, corporate and personal management and successful business negotiation. …

Persistent link: https://www.econbiz.de/10005036412