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Explaining customers' switching patterns to brand delisting
Wiebach, Nicole; Hildebrandt, Lutz - In: Journal of retailing and consumer services 19 (2012) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10009507915
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Using vignettes to study family consumption processes
Grønhøj, Alice; Bech-Larsen, Tino - In: Psychology & marketing 27 (2010) 5, pp. 445-464
Persistent link: https://www.econbiz.de/10003972415
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Challenges in integrating voice of the customer in advanced vehicle development process : a practitioner's perspective
Rajagopalan, Srinivasan - In: Product research : the art and science behind …, (pp. 199-209). 2009
Persistent link: https://www.econbiz.de/10003977227
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An examination of consumer browsing behaviors
Xia, Lan - In: Qualitative market research : an international journal 13 (2010) 2, pp. 154-173
Persistent link: https://www.econbiz.de/10003978255
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Marketing research with telephone surveys : is it time to change?
Vicente, Paula; Reis, Elizabeth - In: Journal of global marketing 23 (2010) 4, pp. 321-332
Persistent link: https://www.econbiz.de/10008701381
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Response order effects - how do people read?
Duffy, Bobby - 2007
Persistent link: https://www.econbiz.de/10003540305
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Socially desirable response tendencies in survey research
Steenkamp, Jan-Benedict E. M.; Jong, Martijn G. de; … - In: Journal of marketing research : JMR 47 (2010) 2, pp. 199-214
Persistent link: https://www.econbiz.de/10003965457
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Subproblem decomposition : an exploratory research method for effective incremental new product development
Ruiz, Dirk; Jain, Dipak; Grayson, Kent - In: The journal of product innovation management : an … 29 (2012) 3, pp. 385-404
Persistent link: https://www.econbiz.de/10009559969
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"Translating" between survey answer formats
Dolnicar, Sara; Grün, Bettina - In: Journal of business research : JBR 66 (2013) 9, pp. 1298-1306
Persistent link: https://www.econbiz.de/10009756050
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Thematic discrepancy analysis : a method to gain insights into lurkers and test for non-response bias
Thompson, Scott A.; Loveland, James M.; Fombelle, Paul W. - In: Journal of interactive marketing : a quarterly … 28 (2014) 1, pp. 55-67
Persistent link: https://www.econbiz.de/10010347803