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~language:"dan"
~language:"fra"
~language:"tur"
~language:"ukr"
~language:"und"
~person:"Cooper, Robert G."
~subject:"Industriebetrieb"
~subject:"Innovation"
~subject:"Productivity"
~subject:"Switzerland"
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Cooper, Robert G.
Baldwin, John R.
58
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21
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Business horizons
2
Research management
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Business quarterly
1
European journal of marketing : EJM
1
Journal of marketing
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ECONIS (ZBW)
14
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1
The components of risk in new product development Project New Prod
Cooper, Robert G.
- In:
R & D management
11
(
1981
)
2
,
pp. 47-54
Persistent link: https://www.econbiz.de/10002025826
Saved in:
2
Determinants of market research expenditures for new industrial products
Cooper, Robert G.
;
Little, Blair
- In:
Industrial marketing management : the international …
6
(
1977
)
2
,
pp. 103-112
Persistent link: https://www.econbiz.de/10002025838
Saved in:
3
How new product strategies impact on performance
Cooper, Robert G.
- In:
The journal of product innovation management : an …
1
(
1984
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10002025844
Saved in:
4
How to identify potential new product winners
Cooper, Robert G.
- In:
Research management
23
(
1980
)
5
,
pp. 10-19
Persistent link: https://www.econbiz.de/10002025851
Saved in:
5
Identifying industrial new product success
Cooper, Robert G.
- In:
Industrial marketing management : the international …
8
(
1979
)
2
,
pp. 124-135
Persistent link: https://www.econbiz.de/10002025857
Saved in:
6
Introducting successful new industrial products
Cooper, Robert G.
- In:
European journal of marketing : EJM
10
(
1976
)
6
,
pp. 299-329
Persistent link: https://www.econbiz.de/10002025861
Saved in:
7
The myth of the better mousetrap : what makes a new product a success?
Cooper, Robert G.
- In:
Business quarterly
46
(
1981
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10002025867
Saved in:
8
New product strategies : what distinguishes the top performers?
Cooper, Robert G.
- In:
The journal of product innovation management : an …
1
(
1984
)
3
,
pp. 151-164
Persistent link: https://www.econbiz.de/10002025876
Saved in:
9
New product success in industrial firms
Cooper, Robert G.
- In:
Industrial marketing management : the international …
11
(
1982
)
3
,
pp. 215-223
Persistent link: https://www.econbiz.de/10002025884
Saved in:
10
New product scenarios : prospects for success
Calantone, Roger
;
Cooper, Robert G.
- In:
Journal of marketing
45
(
1981
)
2
,
pp. 48-60
Persistent link: https://www.econbiz.de/10001968422
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