Determinants of market research expenditures for new industrial products
Year of publication: |
1977
|
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Authors: | Cooper, Robert G. ; Little, Blair |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 6.1977, 2, p. 103-112
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Subject: | Marktforschung | Innovation | Betriebskostenrechnung |
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