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Marketing
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Ferrell, Odies C.
Kotler, Philip
213
Meffert, Heribert
196
Bruhn, Manfred
160
Pepels, Werner
114
Fritz, Wolfgang
71
Belz, Christian
58
Wiedmann, Klaus-Peter
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54
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Armstrong, Gary
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Kirchgeorg, Manfred
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Sheth, Jagdish N.
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Reinecke, Sven
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Tomczak, Torsten
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Zerres, Michael P.
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Dichtl, Erwin
41
McDonald, Malcolm
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Brown, Stephen
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Backhaus, Klaus
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Kleinaltenkamp, Michael
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Kreutzer, Ralf T.
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Koschnick, Wolfgang J.
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Piercy, Nigel
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Svensson, Göran
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AMS review : official publication of the Academy of Marketing Science
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ECONIS (ZBW)
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1
[
Marketing
: basic concepts and decisions]
Pride, William M.
;
Ferrell, Odies C.
-
1987
-
5. ed
Persistent link: https://www.econbiz.de/10000743322
Saved in:
2
Marketing
strategy and plans
Luck, David J.
;
Ferrell, Odies C.
-
1985
-
2. ed.
Persistent link: https://www.econbiz.de/10000694781
Saved in:
3
Marketing
foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
Saved in:
4
Marketing
concepts and strategies
Dibb, Sally
;
Simkin, Lyndon
;
Pride, William M.
; …
-
2012
-
6. ed.
Persistent link: https://www.econbiz.de/10009532316
Saved in:
5
Theoretical development in ethical
marketing
decision making
Ferrell, Odies C.
;
Crittenden, Victoria Lynn
;
Ferrell, Linda
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
2
,
pp. 51-60
Persistent link: https://www.econbiz.de/10009760002
Saved in:
6
The
marketing
ethics course : current state and future directions
Ferrell, Odies C.
;
Keig, Dawn L.
- In:
Journal of marketing education : JME
35
(
2013
)
2
,
pp. 119-128
Persistent link: https://www.econbiz.de/10010204808
Saved in:
7
The domain of corporate social responsibility and
marketing
Ferrell, Odies C.
;
Ferrell, Linda
;
Sawayda, Jennifer
- In:
Handbook of research on marketing and corporate social …
,
(pp. 43-67)
.
2016
Persistent link: https://www.econbiz.de/10011438302
Saved in:
8
Stakeholder
marketing
: a definition and conceptual framework
Hult, G. Tomas M.
;
Mena, Jeannette A.
;
Ferrell, Odies C.
; …
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
1
,
pp. 44-65
Persistent link: https://www.econbiz.de/10009679352
Saved in:
9
Marketing
foundations
Pride, William M.
;
Ferrell, Odies C.
-
2009
-
3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
Saved in:
10
The past and future of
marketing
theory and practice : a tribute to the 50th anniversary of the Academy of
Marketing
Science : editorial
Ferrell, Odies C.
;
Conduit, Jodie
;
Edvardsson, Bo
; …
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 390-394
Persistent link: https://www.econbiz.de/10012819664
Saved in:
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