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Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory : securing the foundations of strategic marketing theory and research
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 7 (2017) 1/2, pp. 52-66
Persistent link: https://www.econbiz.de/10011741534
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Entscheidungsorientierung im Sustainable Marketing Management
Balderjahn, Ingo - In: Sustainable Marketing Management : Grundlagen und Cases, (pp. 135-158). 2014
Persistent link: https://www.econbiz.de/10010476280
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Aktuelle Herausforderungen in der Hotellerie : Innovationen und Trends
Ehlen, Tobias (ed.); Scherhag, Knut (ed.) - 2018
Persistent link: https://www.econbiz.de/10011793025
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Mapping managerial implications of green strategy : a framework for sustainable innovation
Tesar, George; Moini, Hamid; Sørensen, Olav Jull - 2018
Persistent link: https://www.econbiz.de/10011758755
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Strategic and instrumental sustainability marketing : a conceptual framework
Belz, Frank; Karstens, Birte - 2005
Persistent link: https://www.econbiz.de/10004850855
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Marketing management : a contemporary perspective
Homburg, Christian; Kuester, Sabine; Krohmer, Harley - 2009
Persistent link: https://www.econbiz.de/10003744558
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The intellectual ecology of mainstream marketing research : an inquiry into the place of marketing in the family of business disciplines
Clark, Terry D.; Key, Thomas Martin; Hodis, Monica; … - In: Journal of the Academy of Marketing Science 42 (2014) 3, pp. 223-241
Persistent link: https://www.econbiz.de/10010364023
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Marketing strategy and management
Baker, Michael John - 2007 - 4th ed
'Marketing Strategy and Management' retains the traditional functional approach to marketing but incorporates research …
Persistent link: https://www.econbiz.de/10003401755