Marketing strategy and management
Year of publication: |
2007 ; 4th ed
|
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Authors: | Baker, Michael John |
Publisher: |
Basingstoke, Hampshire [u.a.] : Palgrave Macmillan |
Subject: | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory | Marketing | Strategisches Management |
Description of contents: | Table of Contents [gbv.de] |
Extent: | XXVIII, 577 S. graph. Darst. 25cm |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index Previous ed.: Basingstoke: Macmillan, 2000 |
ISBN: | 1-4039-8627-4 ; 978-1-4039-8627-6 |
Source: | ECONIS - Online Catalogue of the ZBW |
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