Abstract: Top-Manager von Großunternehmen gehören nach allgemeiner Einschätzung zu den Gewinnern der mit der Globalisierung verbundenen gesellschaftlichen und ökonomischen Umbrüche. Sind damit unerwünschte wirtschaftliche Machtspielräume und eine Privilegiengesellschaft entstanden? In...

We evaluate reference price models with regard to their ability to explain brand choices of individual households. Reference price models are of the adaptive expectations and extrapolative expectations types. Brand choice is analyzed by means of multinomial logit (MNL) models....

Consumers use price of a product both as a signal of product quality and as a monetary constraint in choosing it. Consequently, price has two distinct roles - informational and allocative - in the evaluation of a product. In this paper, we test the validity of a research approach proposed by...