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Economies et sociétés ; 49,1
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Entre ré-enchantement du quotidien et pouvoir du consommateur : regards sur le
marketing
dans la culture de consommation
Badot, Olivier
;
Brée, Joël
;
Filser, Marc
-
2015
Persistent link: https://www.econbiz.de/10010502813
Saved in:
2
Dictionnaire du
marketing
Badot, Olivier
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10004555248
Saved in:
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