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Principles of marketing
Kotler, Philip; Armstrong, Gary - 1991 - 5. ed
Persistent link: https://www.econbiz.de/10000835995
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Consumer behavior & marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 2010 - 9. ed.
Persistent link: https://www.econbiz.de/10003881387
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Principles of marketing
Kotler, Philip; Armstrong, Gary - 2008 - 12. ed.
Persistent link: https://www.econbiz.de/10013474853
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Principles of marketing
Kotler, Philip; Armstrong, Gary - 2006 - 11. ed.
Persistent link: https://www.econbiz.de/10013474975