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Armstrong, Gary
McDonald, Malcolm
Peter, Jerome Paul
Kotler, Philip
176
Irwin, Scott H.
94
Kaiser, Harry M.
68
Wilson, William W.
62
Good, Darrel L.
61
Jabbar, Mohammad A.
51
Jayne, Thomas S.
49
Sheth, Jagdish N.
47
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43
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41
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37
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31
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31
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28
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28
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28
Tschirley, David L.
28
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27
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27
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Franses, Philip Hans
26
Lovelock, Christopher H.
26
Woods, Timothy A.
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ECONIS (ZBW)
61
USB Cologne (EcoSocSci)
48
Other ZBW resources
6
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1
Football in Africa : conflict, conciliation and community
Armstrong, Gary
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10004790738
Saved in:
2
Consumer behavior and
marketing
strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000856651
Saved in:
3
Marketing
: an introduction
Kotler, Philip
;
Armstrong, Gary
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000858634
Saved in:
4
Principles of
marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
Saved in:
5
Marketing
management : knowledge and skills ; text, analysis, cases, plans
Peter, Jerome Paul
;
Donnelly, James H.
-
1992
-
3. ed.
Persistent link: https://www.econbiz.de/10000842350
Saved in:
6
Strategic
marketing
planning
McDonald, Malcolm
-
1996
-
2nd ed
Persistent link: https://www.econbiz.de/10000590826
Saved in:
7
Marketing
: an introduction
Kotler, Philip
;
Armstrong, Gary
-
1997
-
4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10000602504
Saved in:
8
Marketing
strategies : new approaches, new techniques
McDonald, Malcolm
(
ed.
)
-
1995
-
1. publ.
Persistent link: https://www.econbiz.de/10000543648
Saved in:
9
Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2000
-
2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
Saved in:
10
Principles of
marketing
Kotler, Philip
;
Armstrong, Gary
-
2010
-
13. ed.
Persistent link: https://www.econbiz.de/10003776958
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