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Voluntary Funding for Generic Advertising Using a Provision Point Mechanism: An Experimental Analysis of Option Assurance
Poe, Gregory L.; Kaiser, Harry M.; Messer, Kent D. - 2006
check-off programs for funding commodity marketing programs that would separately fund the minimum administrative capacity … and the more costly full marketing program. In these mechanisms, even if a funding shortfall occurs for the full marketing …
Persistent link: https://www.econbiz.de/10009443475
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DO FARMERS GET AN EQUAL BANG FOR THEIR BUCK FROM GENERIC ADVERTISING PROGRAMS? A THEROETICAL AND EMPIRICAL ANALYSIS
Chung, Chanjin; Kaiser, Harry M. - 2000
This study presents a theoretical and empirical analysis of the distribution of generic advertising benefits across individual producers. We develop a closed-economy partial equilibrium model that allows for the presence of producer heterogeneity in supply response. Analytical results indicate...
Persistent link: https://www.econbiz.de/10009446631
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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 1993 - 3. ed
Persistent link: https://www.econbiz.de/10000856651
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Marketing management : knowledge and skills ; text, analysis, cases, plans
Peter, Jerome Paul; Donnelly, James H. - 1992 - 3. ed.
Persistent link: https://www.econbiz.de/10000842350
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Consumer behavior & marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 2010 - 9. ed.
Persistent link: https://www.econbiz.de/10003881387
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A preface to marketing management
Peter, Jerome Paul; Donnelly, James H. - 2011 - 12. ed., [internat. student ed.]
Persistent link: https://www.econbiz.de/10003895933
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Marketing management : knowledge and skills
Peter, Jerome Paul; Donnelly, James H. - 2011 - 10. ed.
Persistent link: https://www.econbiz.de/10008669176
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A preface to marketing management
Peter, Jerome Paul; Donnelly, James H. - 2008 - 11. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003527137
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A preface to marketing management
Peter, Jerome Paul; Donnelly, James H. - 2015 - 14. ed.
Persistent link: https://www.econbiz.de/10010339514
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Marketing management : knowledge and skills
Peter, Jerome Paul; Donnelly, James H. - 2013 - 11. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10009678469