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Marketing
46
Marketingmanagement
24
Marketing management
23
Theorie
22
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22
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11
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11
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9
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7
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Kurtz, David L.
Peter, Jerome Paul
Kotler, Philip
176
Irwin, Scott H.
94
Kaiser, Harry M.
68
Wilson, William W.
62
Good, Darrel L.
61
Jabbar, Mohammad A.
51
Jayne, Thomas S.
49
McDonald, Malcolm
47
Sheth, Jagdish N.
47
Baker, Michael John
43
Armstrong, Gary
41
Garcia, Philip
41
Brorsen, B. Wade
39
Brown, Stephen
39
Kerin, Roger A.
39
Griffith, Garry R.
37
Tadajewski, Mark
35
Ward, Clement E.
34
Ferrell, Odies C.
33
Piercy, Nigel
33
Hair, Joseph F.
32
Svensson, Göran
32
Moutinho, Luiz
31
Rausser, Gordon C.
31
Good, Darrel
30
Homburg, Christian
28
Richards, Timothy J.
28
Sexton, Richard J.
28
Tschirley, David L.
28
Fill, Chris
27
Leeflang, Peter
27
Schmit, Todd M.
27
Franses, Philip Hans
26
Lovelock, Christopher H.
26
Woods, Timothy A.
26
Kaynak, Erdener
25
Kitchen, Philip J.
25
Malhotra, Naresh K.
25
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McGraw-Hill/Irwin series in marketing
2
Dryden Press publications in marketing / Principles of marketing and marketing management
1
International student edition
1
MacGraw-Hill series in management
1
McGraw-Hill higher education
1
The Harcourt College Publishers series in management
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ECONIS (ZBW)
33
USB Cologne (EcoSocSci)
19
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1
Contemporary business
Kurtz, David L.
-
2010
-
13. ed.
Persistent link: https://www.econbiz.de/10003769637
Saved in:
2
Contemporary business 2003
Boone, Louis E.
;
Kurtz, David L.
-
2003
Persistent link: https://www.econbiz.de/10001665279
Saved in:
3
Contemporary business
Boone, Louis E.
;
Kurtz, David L.
-
2002
-
10. ed
Persistent link: https://www.econbiz.de/10001616130
Saved in:
4
Contemporary business
Boone, Louis E.
;
Kurtz, David L.
-
2005
-
11. ed
Persistent link: https://www.econbiz.de/10001804325
Saved in:
5
Management
Boone, Louis E.
;
Kurtz, David L.
-
1992
-
4. ed
Persistent link: https://www.econbiz.de/10000849099
Saved in:
6
Contemporary business
Boone, Louis E.
;
Kurtz, David L.
-
2011
-
14. ed., Internat. student vers.
Persistent link: https://www.econbiz.de/10013490360
Saved in:
7
Consumer behavior and
marketing
strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000856651
Saved in:
8
Marketing
management : knowledge and skills ; text, analysis, cases, plans
Peter, Jerome Paul
;
Donnelly, James H.
-
1992
-
3. ed.
Persistent link: https://www.econbiz.de/10000842350
Saved in:
9
Services
marketing
Kurtz, David L.
;
Clow, Kenneth E.
-
1998
Persistent link: https://www.econbiz.de/10000628663
Saved in:
10
Contemporary
marketing
Boone, Louis E.
;
Kurtz, David L.
-
1977
-
2. ed.
Persistent link: https://www.econbiz.de/10000677422
Saved in:
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