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Marketing management : knowledge and skills ; text, analysis, cases, plans
Peter, Jerome Paul; Donnelly, James H. - 1992 - 3. ed.
Persistent link: https://www.econbiz.de/10000842350
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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 1993 - 3. ed
Persistent link: https://www.econbiz.de/10000856651
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Marketing public transit : a strategic approach
Lovelock, Christopher H. (contributor) - 1987
Persistent link: https://www.econbiz.de/10000743057
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Principles of service marketing and management
Lovelock, Christopher H.; Wright, Lauren - 1999
Persistent link: https://www.econbiz.de/10000676641
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Problems in marketing
Star, Steven H.; Davis, Nancy J.; Lovelock, Christopher H. - 1977 - 5. ed
Persistent link: https://www.econbiz.de/10000558267
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Services marketing : people, technology, strategy
Wirtz, Jochen; Lovelock, Christopher H. - 2016 - Eighth edition
Persistent link: https://www.econbiz.de/10011433943
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A preface to marketing management
Peter, Jerome Paul; Donnelly, James H. - 2015 - 14. ed.
Persistent link: https://www.econbiz.de/10010339514
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Marketing management : knowledge and skills
Peter, Jerome Paul (contributor);  … - 2004 - 7. ed
Persistent link: https://www.econbiz.de/10001738690
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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 2002 - 6. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001570010
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Services marketing : people, technology, strategy
Lovelock, Christopher H. - 2001 - 4. ed.
Persistent link: https://www.econbiz.de/10001546597