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Consumers’ Willingness-to-Pay for Retail Branded Beef Products with Bundled Attributes

Franken, Jason R.V.; Parcell, Joseph L.; Tonsor, Glynn T. - Agricultural and Applied Economics Association - AAEA - 2011

With a declining share of the domestic meat market, some beef producers are becoming more attentive to opportunities for value-added products tailored to the desires of certain consumer segments. Using a survey of St. Louis and Kansas City, Missouri meat consumers, this study investigates...

Persistent link: https://www.econbiz.de/10009021144

CASH ETHANOL CROSS-HEDGING OPPORTUNITIES

Franken, Jason R.V.; Parcell, Joseph L. - 2002

Increased use of alternative fuels and low commodity prices have contributed to the recent expansion of the ethanol industry. As with any competitive industry, there exists some level of output price risk in the form of volatility. Yet, no actively traded ethanol futures market exists to...

Persistent link: https://www.econbiz.de/10009442418

PERCEPTIONS OF MARKETING STRATEGIES: PRODUCERS VERSUS EXTENSION ECONOMISTS

Schroeder, Ted C.; Parcell, Joseph L.; Kastens, Terry L.; … - 1998

Extension marketing economists commit substantial resources to outlook and market analysis. Producers demand this … information and use it to make production and marketing decisions. This study analyzes responses to a marketing survey of … producers and extension marketing economists to discern similarities and differences in their perceptions regarding market …

Persistent link: https://www.econbiz.de/10009446614