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Developing students' cultural intelligence through an experiential learning activity : a cross-cultural consumer behavior interview
Kurpis, Lada Helen; Hunter, James - In: Journal of marketing education : JME 39 (2017) 1, pp. 30-46
Persistent link: https://www.econbiz.de/10011686310
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The effects of fear appeal : a moderating role of culture and message type
Chung, Hwiman; Ahn, Euijin - In: Journal of promotion management : JPM 19 (2013) 4, pp. 452-469
Persistent link: https://www.econbiz.de/10010198653
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Values, schemas, and norms in the culture-behavior nexus : a situated dynamics framework
Leung, Kwok; Morris, Michael W. - In: Journal of international business studies : JIBS ; an … 46 (2015) 9, pp. 1028-1050
Persistent link: https://www.econbiz.de/10011410953
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Conditions for attitudes towards native culture, religion and church and religiously motivated ethics
Czerniawska, Mirosława; Szydło, Joanna - In: European research studies 23 (2020) 4, pp. 123-134
Persistent link: https://www.econbiz.de/10012511182
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Assessing the psychometric properties of Hofstede's versus Schwartz's cultural values of Chinese customers
Zhang, Mengxia; Chebat, Jean-Charles; Zourrig, Haithem - In: Journal of international consumer marketing 24 (2012) 5, pp. 304-319
Persistent link: https://www.econbiz.de/10009778700
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Development and validation of an emic scale to measure ad-evoked nostalgia in France
Merchant, Altaf; Ford, John B.; Dianoux, Christian; … - In: International journal of advertising : the quarterly … 35 (2016) 4, pp. 706-729
Persistent link: https://www.econbiz.de/10011585286
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Does culture affect sentiments expressed in cruise tours' eWOM?
Buzova, Daniela; Sanz Blas, Silvia; Cervera-Taulet, Amparo - In: The service industries journal 39 (2019) 2, pp. 154-173
Persistent link: https://www.econbiz.de/10012203259
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Redefining home : how cultural distinctiveness affects the malleability of in-group boundaries and brand preferences
Torelli, Carlos J.; Ahluwalia, Rohini; Cheng, Shirley Y. Y. - In: Journal of consumer research : JCR ; an … 44 (2017) 1, pp. 44-61
Persistent link: https://www.econbiz.de/10011763790
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The effects of Hofstede's cultural dimensions on pro-environmental behaviour : how culture influences environmentally conscious behaviour
Molnárné, Csilla Konyha; Nagy, Szabolcs - In: Theory, methodology, practice 14 (2018) 1, pp. 27-36
Persistent link: https://www.econbiz.de/10012317639
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Scale of cultural values of generation Y : the case of Aburra Valley-Colombia
Palacio-López, Sandra Milena; Hernández Fernández, … - In: International journal of economics and business … 25 (2023) 3, pp. 395-413
Persistent link: https://www.econbiz.de/10014309269