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Conjoint measurement : methods and applications
Gustafsson, Anders (ed.); Herrmann, Andreas (contributor);  … - 2001 - 2. ed.
Persistent link: https://www.econbiz.de/10001593247
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Conjoint measurement : methods and applications ; with 91 tables
Gustafsson, Anders (ed.) - 2003 - 3. ed.
Persistent link: https://www.econbiz.de/10001781069
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Conjoint measurement : methods and applications
Gustafsson, Anders (contributor);  … - 2000
Persistent link: https://www.econbiz.de/10001402990
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Conjoint measurement : methods and applications
Gustafsson, Anders (contributor);  … - 2000
Persistent link: https://www.econbiz.de/10004010317
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Improving customer satisfaction, loyalty, and profit : an integrated measurement and management system
Johnson, Michael D.; Gustafsson, Anders - 2000 - 1. ed., 1. print.
Persistent link: https://www.econbiz.de/10004604801
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Conjoint measurement : methods and applications ; with 85 tables
Gustafsson, Anders (contributor) - 2001 - 2. ed.
Persistent link: https://www.econbiz.de/10004652411
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Competing in a service economy : how to create a competitive advantage through service development and innovation
Gustafsson, Anders; Johnson, Michael D. - 2003 - 1. ed.
Persistent link: https://www.econbiz.de/10004727850
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Conjoint analysis as an instrument of market research practice
Gustafsson, Anders; Herrmann, Andreas; Huber, Frank - In: Conjoint measurement : methods and applications ; with …, (pp. 5-46). 2003
Persistent link: https://www.econbiz.de/10001997264
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Conjoint analysis as an instrument of market research practice
Gustafsson, Anders; Herrmann, Andreas; Huber, Frank - In: Conjoint measurement : methods and applications, (pp. 3-30). 2007
Persistent link: https://www.econbiz.de/10003544555
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Idea generation : customer co-creation versus traditional market research techniques
Witell, Lars; Kristensson, Per; Gustafsson, Anders; … - In: Journal of service management 22 (2011) 2, pp. 140-159
Persistent link: https://www.econbiz.de/10009155031