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Marketing research

Shiu, Eric; Hair, Joseph F.; Bush, Robert; Ortinau, David - 2009

Persistent link: https://www.econbiz.de/10003979936

Marketing research : in a digital information environment

Hair, Joseph F.; Bush, Robert P.; Ortinau, David J. - 2009 - 4. Aufl., int. student ed.

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Essentials of marketing research

Hair, Joseph F.; Wolfinbarger, Mary F.; Ortinau, David J.; … - 2010 - 2. ed., internat. student ed.

Persistent link: https://www.econbiz.de/10003876241

Marketing research : within a changing information environment

Hair, Joseph F.; Bush, Robert P.; Ortinau, David J. - 2003 - 2. ed., internat. ed

Persistent link: https://www.econbiz.de/10001660974

Marketing research : with a changing information environment

Hair, Joseph F.; Bush, Robert P.; Ortinau, David J. - 2003 - 2. ed.

Persistent link: https://www.econbiz.de/10004775367

Essentials of marketing

Lamb, Charles W.; Hair, Joseph F.; McDaniel, Carl D. - 2003 - 3. ed.

Persistent link: https://www.econbiz.de/10001661757

Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R : A Workbook

Hair, Joseph F.; Hult, G. Tomas M.; Ringle, Christian M.; … - 2021 - 1st ed. 2021.

An Introduction to Structural Equation Modeling -- Introduction to R and RStudio -- Introduction to SEMinR -- Evaluation of Reflective Measurement Models -- Evaluation of Formative Measurement Models -- Evaluation of the Structural Model -- Mediation Analysis -- Moderation Analysis.

Persistent link: https://www.econbiz.de/10012660158

Essentials of marketing

Lamb, Charles William; Hair, Joseph F.; MacDaniel, Carl - 2005 - 4. ed.

Persistent link: https://www.econbiz.de/10004412056

Essentials of marketing

Lamb, Charles William; Hair, Joseph F.; MacDaniel, Carl - 2002 - 3. ed.

Persistent link: https://www.econbiz.de/10004758080

Marketing

Lamb, Charles William; Hair, Joseph F.; MacDaniel, Carl - 2002 - 6. ed.

Persistent link: https://www.econbiz.de/10004767584