Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~language:"mul"
~language:"nor"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Bedarfs- und Marktforschung in...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marktforschung
2,122
Market research
2,116
Consumer behaviour
717
Konsumentenverhalten
717
Theory
232
Theorie
231
USA
183
United States
182
DDR
179
German Democratic Republic
174
Marketing management
170
Marketingmanagement
170
Bibliometrics
156
Bibliometrie
156
Marketing
156
Scientific method
118
Wissenschaftliche Methode
118
Deutschland
110
Germany
109
Beziehungsmarketing
97
Relationship marketing
97
Qualitative Methode
93
Qualitative method
93
Befragung
91
Interview
90
Brand image
87
Markenimage
87
Social Web
87
Social web
87
Brand management
85
Markenführung
85
Innovation
78
Measurement
72
Messung
72
Internet marketing
69
Marketing theory
69
Marketingtheorie
69
Online-Marketing
68
Customer satisfaction
62
Kundenzufriedenheit
62
more ...
less ...
Online availability
All
Undetermined
551
Free
115
Type of publication
All
Article
2,302
Book / Working Paper
44
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
2,346
Collection of articles of several authors
748
Sammelwerk
748
Aufsatz im Buch
669
Book section
669
Graue Literatur
599
Non-commercial literature
599
Aufsatzsammlung
556
Lehrbuch
511
Hochschulschrift
490
Textbook
450
Working Paper
356
Arbeitspapier
331
Konferenzschrift
331
Thesis
320
Bibliographie
275
Dissertation u.a. Prüfungsschriften
274
Case study
190
Fallstudie
190
Conference proceedings
133
Glossar enthalten
113
Glossary included
113
Handbook
99
Handbuch
99
Reprint
93
Ratgeber
85
Guidebook
80
Collection of articles written by one author
68
Sammlung
68
Bibliografie
62
Wörterbuch
52
Bibliografie enthalten
51
Bibliography included
51
Fallstudiensammlung
47
Amtsdruckschrift
45
Government document
45
Mehrbändiges Werk
36
Multi-volume publication
36
Einführung
28
more ...
less ...
Language
All
English
Multiple languages
Norwegian
German
1,882
French
50
Russian
23
Polish
15
Spanish
13
Italian
11
Hungarian
10
Czech
6
Dutch
4
Danish
1
Croatian
1
more ...
less ...
Author
All
Dolnicar, Sara
11
Hruschka, Harald
11
Belk, Russell W.
9
DeSarbo, Wayne
8
Eisend, Martin
8
Lee, Nick
8
Weijters, Bert
8
Allenby, Greg M.
7
Baumgartner, Hans
7
Bradlow, Eric T.
7
Collier, Irwin L.
7
Grewal, Rajdeep
7
Hair, Joseph F.
7
Kamakura, Wagner A.
7
Malhotra, Naresh K.
7
Roberts, John H.
7
Sarstedt, Marko
7
Viswanathan, Madhu
7
Du, Rex Yuxing
6
Grün, Bettina
6
Holbrook, Morris B.
6
Jong, Martijn G. de
6
Nunan, Daniel
6
Schillewaert, Niels
6
Schwarzkopf, Stefan
6
Steenkamp, Jan-Benedict E. M.
6
Tarka, Piotr
6
Albaum, Gerald S.
5
Calantone, Roger J.
5
Cluley, Robert
5
Dahl, Darren W.
5
Davis, Brennan
5
Di Benedetto, C. Anthony
5
Dillon, William R.
5
Franke, George R.
5
Inman, J. Jeffrey
5
Leeflang, Peter
5
Lehmann, Donald R.
5
MacKenzie, Scott B.
5
Pich, Christopher
5
more ...
less ...
Institution
All
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
American Marketing Association / Task Force on the Development of Marketing Thought
1
Association for Consumer Research / North American Conference <2015, New Orleans, La.>
1
Deutschland <Bundesrepublik>
1
New Hampshire Symposium on the German Democratic Republic <12, 1986, Conway, NH>
1
UNCTAD / Secretariat
1
more ...
less ...
Published in...
All
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
100
Journal of business research : JBR
85
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Marketing letters : a journal of research in marketing
45
Journal of marketing management : MM
42
International journal of market research
41
Journal of consumer behaviour : an international research review
32
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
The marketing review
28
International journal of forecasting
27
Industrial marketing management : the international journal for industrial and high-tech firms
25
Journal of advertising research
25
Journal of consumer research : JCR ; an interdisciplinary bimonthly
20
Journal of marketing
20
Journal of retailing and consumer services
20
European journal of marketing : EJM
19
Psychology & marketing
17
Intereconomics : review of European economic policy
16
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of targeting, measurement and analysis for marketing
16
Marketing theory
15
The journal of product innovation management : an international publication of the Product Development & Management Association
15
European journal of operational research : EJOR
14
International journal of wine business research : IJWBR
14
Journal of economic psychology : research in economic psychology and behavioral economics
14
Marketing intelligence & planning
14
Journal of retailing
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
The journal of brand management : an international journal
13
Australasian marketing journal
12
Technological forecasting & social change : an international journal
12
European research : marketing, opinion, advertising
11
International journal of consumer studies
11
Consumer goods Europe
10
Journal of historical research in marketing
10
Journal of marketing education : JME
10
Journal of the Market Research Society : JMRS
10
more ...
less ...
Source
All
ECONIS (ZBW)
2,346
Showing
1
-
10
of
2,346
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Unternehmen im Transformationsprozess : ostdeutsche und osteuropäische Perspektiven
Schulz, Ulrike
(
ed.
);
Steinberg, Swen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011944800
Saved in:
2
Choice models in marketing : economic assumptions, challenges and trends
Chandukala, Sandeep R.
;
Kim, Jaehwan
;
Otter, Thomas
; …
-
2008
Persistent link: https://www.econbiz.de/10003791511
Saved in:
3
A hedonic pricing model for German wine
Schamel, Günter
- In:
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, …
52
(
2003
)
5
,
pp. 247-254
Persistent link: https://www.econbiz.de/10001766107
Saved in:
4
Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
Saved in:
5
Customer Equity: Measurement, Management and Research Opportunities
Villanueva, Julian
;
Hanssens, Dominique M.
-
2006
Persistent link: https://www.econbiz.de/10003487214
Saved in:
6
Adapting consumer goods production to social needs
Leszczyński, Kazimierz
- In:
Oeconomica Polona : journal of the Economic Committee …
12
(
1985
)
2
,
pp. 187-208
Persistent link: https://www.econbiz.de/10001008750
Saved in:
7
Human needs and consumer economics : the implications of Maslow s theory of motivation for consumer expenditure patterns
Seeley, Eric
- In:
The journal of socio-economics
21
(
1992
)
4
,
pp. 303-324
Persistent link: https://www.econbiz.de/10001136824
Saved in:
8
The population's demand and ways of satisfying it
Darbinjan, Michail M.
- In:
Problems of economics : selected articles from Soviet …
28
(
1986
)
11
,
pp. 76-91
Persistent link: https://www.econbiz.de/10001023096
Saved in:
9
Ranking income distributions when needs differ
Jenkins, Stephen
- In:
The review of income and wealth : journal of the …
39
(
1993
)
4
,
pp. 337-356
Persistent link: https://www.econbiz.de/10001158999
Saved in:
10
On need, wants, resources and limits
O'Boyle, Edward J.
- In:
International journal of social economics
20
(
1993
)
12
,
pp. 13-26
Persistent link: https://www.econbiz.de/10001151166
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
