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Social marketing transformed : Kotler, Polonsky and Hastings reflect on social marketing in a period of social change ; guest editorial
Dibb, Sally; Carrigan, Marylyn - In: European journal of marketing : EJM 47 (2013) 9, pp. 1376-1398
Persistent link: https://www.econbiz.de/10010189555
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Social marketing : social change
Dibb, Sally (contributor) - 2013
Persistent link: https://www.econbiz.de/10010189559
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Reflections on some key issues and challenges for marketing for social good
Bádéjọ́, Folúké; Maclaran, Pauline; Chatzidakis, … - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 11/12, pp. 1203-1217
Persistent link: https://www.econbiz.de/10013466512