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Technology ventures : from idea to enterprise
Dorf, Richard C.; Byers, Thomas H. - 2008 - 2. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003348493
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Service management : operations, strategy, and information technology
Fitzsimmons, James A.; Fitzsimmons, Mona J. - 2004 - 4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001775518
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Consumer behavior
Schiffman, Leon G.; Kanuk, Leslie Lazar - 1987 - 3. ed
Persistent link: https://www.econbiz.de/10000724345
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Perspectives in consumer behavior
Kassarjian, Harold H. (ed.) - 1991 - 4. ed
Persistent link: https://www.econbiz.de/10000818738
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The economics of consumer behavior
Eastwood, David B.; Eastwood, David Ballard - 1985
Persistent link: https://www.econbiz.de/10000684372
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Consumer behavior and marketing action
Assael, Henry - 1984 - 2. ed
Persistent link: https://www.econbiz.de/10000684485
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Consumer economics : the consumer in our society
Zelenak, Mel J. - 1999 - 12. ed
Persistent link: https://www.econbiz.de/10000668146
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Economic issues for consumers
Miller, Roger LeRoy - 1987 - 5. ed
Persistent link: https://www.econbiz.de/10000715060
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Consumer economics : the consumer in our society
Zelenak, Mel J.; Reiboldt, Wendy - 2010 - 15. ed.
Persistent link: https://www.econbiz.de/10003848633
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Consumer behavior & marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 2010 - 9. ed.
Persistent link: https://www.econbiz.de/10003881387