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~language:"eng"
~language:"und"
~subject:"Advertising"
~subject:"CONSUMER BEHAVIOR"
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Advertising
CONSUMER BEHAVIOR
Konsumentenverhalten
75,424
Consumer behaviour
75,416
Relationship marketing
8,595
Beziehungsmarketing
8,593
Theorie
7,597
Theory
7,596
Brand management
7,250
Markenführung
7,242
Brand image
6,526
Markenimage
6,524
Online retailing
5,506
Online-Handel
5,504
Customer satisfaction
5,465
Kundenzufriedenheit
5,459
Social Web
4,717
Social web
4,717
Online-Marketing
4,458
Internet marketing
4,453
USA
4,406
United States
4,356
Service quality
4,307
Dienstleistungsqualität
4,305
Brand
4,149
Markenartikel
4,104
Einzelhandel
3,941
Retail trade
3,931
Werbewirkung
3,446
Advertising effects
3,444
Electronic Commerce
3,394
E-commerce
3,386
Experiment
3,305
Emotion
3,166
Werbung
2,803
Private consumption
2,764
Privater Konsum
2,763
Viral marketing
2,753
Virales Marketing
2,753
Preismanagement
2,592
Pricing strategy
2,591
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Online availability
All
Undetermined
1,443
Free
579
Type of publication
All
Article
2,258
Book / Working Paper
586
Journal
7
Other
1
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All
Article in journal
2,146
Aufsatz in Zeitschrift
2,146
Graue Literatur
115
Non-commercial literature
115
Arbeitspapier
101
Working Paper
101
Aufsatz im Buch
75
Book section
75
Collection of articles of several authors
25
Sammelwerk
25
Hochschulschrift
20
Aufsatzsammlung
17
Konferenzschrift
16
Conference paper
15
Konferenzbeitrag
15
Thesis
15
Case study
5
Conference proceedings
5
Fallstudie
5
Collection of articles written by one author
4
Lehrbuch
4
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4
Sammlung
4
Textbook
4
Bibliografie
2
Bibliografie enthalten
2
Bibliography included
2
Market information
2
Marktinformation
2
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1
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1
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1
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1
research-article
1
review-article
1
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Undetermined
German
81
Russian
3
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1
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1
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1
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1
Portuguese
1
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Author
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Septianto, Felix
23
Eisend, Martin
15
Dahlén, Micael
13
Gierl, Heribert
13
Pelsmacker, Patrick de
12
Taylor, Charles Raymond
12
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Diehl, Sandra
10
Rosengren, Sara
10
Boerman, Sophie C.
9
Chan, Kara
9
Evans, Nathaniel J.
9
Sahni, Navdeep S.
9
Thaichon, Park
9
Torres, Ivonne M.
9
Dodoo, Naa Amponsah
8
Ghose, Anindya
8
Hudders, Liselot
8
Quach, Sara
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Mooij, Marieke K. de
7
Moshary, Sarah
7
Terlutter, Ralf
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Arora, Taanika
6
Bang Nguyen Viet
6
Chen, Huan
6
Johnson, Garrett A.
6
Kareklas, Ioannis
6
Keller, Kevin Lane
6
Kim, Kacy K.
6
Koinig, Isabell
6
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Institution
All
National Bureau of Economic Research
8
Axel-Springer-Verlag
7
American Marketing Association
5
Laboratoire d'Économie Appliquée de Grenoble, Département Sciences Sociales, Agriculture et Alimentation, Espace et Environnement (SAE2)
3
Springer Fachmedien Wiesbaden
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Université Paris-Dauphine (Paris IX)
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Boston College / Department of Economics
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Département Sciences Sociales, Agriculture et Alimentation, Espace et Environnement (SAE2), Institut National de la Recherche Agronomique (INRA)
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Forschungsgruppe Konsum und Verhalten
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Point-of-Purachse Advertising Institute
1
Study on the consumer judgment of advertising
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
University of California at Berkeley
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
epubli GmbH
1
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Published in...
All
International journal of advertising : the review of marketing communications
123
Journal of business research : JBR
102
Journal of marketing communications
97
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
67
Journal of promotion management : innovations in planning and applied research
48
Journal of retailing and consumer services
44
Journal of advertising
41
Journal of promotion management : JPM
41
International journal of internet marketing and advertising : IJIMA
40
Psychology & marketing
38
Journal of advertising : official publication of the American Academy of Advertising
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
European journal of marketing : EJM
24
Journal of current issues and research in advertising : JCIRA
24
Health marketing quarterly
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of current issues and research in advertising
18
Journal of marketing
17
Journal of marketing research : JMR
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of global marketing
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Marketing intelligence & planning
14
Young consumers : insight and ideas for responsible marketers
14
European journal of marketing
13
Journal of historical research in marketing
12
The journal of product & brand management
12
International journal of pharmaceutical and healthcare marketing : IJPHM
11
Journal of consumer marketing
11
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Source
All
ECONIS (ZBW)
2,812
RePEc
31
USB Cologne (EcoSocSci)
5
BASE
2
Other ZBW resources
2
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10
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date (oldest first)
1
Measuring the impact of branded alcohol advertising and price on brand versus segment consumption
Terblanche-Smit, Marlize
;
Du Preez, Ronel
;
Van der …
- In:
International business and economics research journal
13
(
2014
)
6
,
pp. 1515-1523
Persistent link: https://www.econbiz.de/10011281037
Saved in:
2
Advertising functional foods : the effects of physical body size and appeal type on ad credibility and purchase intentions
Melbye, Elisabeth Lind
;
Hansen, Håvard
;
Onozaka, Yuko
- In:
Journal of international food & agribusiness marketing …
27
(
2015
)
2
,
pp. 142-154
Persistent link: https://www.econbiz.de/10011284440
Saved in:
3
Getting the focus right : New Zealand baby boomers and advertisements for glasses
FitzPatrick, Mary
;
King, Chloe
;
Davey, Janet
- In:
Health marketing quarterly
30
(
2013
)
3
,
pp. 281-297
Persistent link: https://www.econbiz.de/10010196469
Saved in:
4
Differential effects of Chinese women's sexual self-schema on responses to sex appeal in advertising
Cheung, Mei-chun
;
Chan, Agnes S.
;
McLaren-Hankin, Yvonne
; …
- In:
Journal of promotion management : JPM
19
(
2013
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10009787484
Saved in:
5
Responses toward corporate crisis and corporate advertising
Kim, Sojung
;
Atkinson, Lucy Jane
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 647-665
Persistent link: https://www.econbiz.de/10010467257
Saved in:
6
Investigating the portrayal and influence of sustainability claims in an environmental advertising context
Cummins, Shannon
;
Reilly, Timothy M.
;
Carlson, Les
; …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
3
,
pp. 332-348
Persistent link: https://www.econbiz.de/10010402635
Saved in:
7
Mobile advertising to hispanic digital natives
Smith, Katherine Taken
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
Saved in:
8
Personal and historical nostalgia : a comparison of common emotions
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of global marketing
26
(
2013
)
3
,
pp. 137-146
Persistent link: https://www.econbiz.de/10010189505
Saved in:
9
Effects of negative brand information : measuring impact of celebrity identification and brand commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
10
Slow versus fast : how speed-induced construal affects perceptions of advertising messages
Yoon, Sukki
;
Bang, Hye Jin
;
Choi, Dongwon
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012498539
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