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Logistik in Wissenschaft und Praxis : von der Datenanalyse zur Gestaltung komplexer Logistikprozesse : Festschrift für Rainer Lasch zum 60. Geburtstag
Fritzsche, Roy (ed.); Lasch, Rainer (honouree);  … - 2021
Persistent link: https://www.econbiz.de/10012440152
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Biased tariff choices : exploring role effects in B to B settings
Backhaus, Klaus; Koch, Matthias; Stingel, Susanne - In: Journal of business-to-business marketing 18 (2011) 4, pp. 357-379
Persistent link: https://www.econbiz.de/10009412777
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Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus (ed.) - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
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Business-to-business marketing textbooks : a comparative review
Backhaus, Klaus; Mell, Bastian; Sabel, Tatjana - In: Journal of business-to-business marketing 14 (2007) 4, pp. 11-65
Persistent link: https://www.econbiz.de/10003583763
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International marketing
Backhaus, Klaus; Büschken, Joachim; Voeth, Markus - 2005
Persistent link: https://www.econbiz.de/10004663595
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Strategische Allianzen
Backhaus, Klaus (contributor); Piltz, Klaus (contributor) - 1990
Persistent link: https://www.econbiz.de/10000092800