//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Bauer, Hans H."
~person:"Kerin, Roger A."
~person:"Kurtz, David L."
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
MODELING PERCEPTIONS OF LOCALL...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Theory
Marketing
54
Marketing management
29
Marketingmanagement
29
Strategisches Management
8
Theorie
5
USA
4
United States
4
Absatz
3
Absatzpolitik
3
Beziehungsmarketing
2
Dienstleistung
2
Einführung
2
Fallstudiensammlung
2
Hand- und Lehrbücher, Nachschlagewerke
2
International marketing
2
Internationales Marketing
2
Marketing theory
2
Marketingtheorie
2
Relationship marketing
2
Vereinigte Staaten
2
Welt
2
World
2
Absatzplanung
1
Absatztechnik
1
Aktie
1
B-to-B-Marketing
1
Betriebswirtschaftliche Einführungsschriften
1
Brand management
1
Business-to-business marketing
1
Customer value
1
Dienstleistungsbetrieb
1
Kundenwert
1
Lehrbuch
1
Markenführung
1
Market segmentation
1
Marktsegmentierung
1
Shareholder Value
1
Shareholder value
1
Verbraucher
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Book / Working Paper
5
Type of publication (narrower categories)
All
Lehrbuch
3
Textbook
3
Glossar enthalten
2
Glossary included
2
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
more ...
less ...
Language
All
English
German
12
Author
All
Bauer, Hans H.
Kerin, Roger A.
Kurtz, David L.
Kotler, Philip
20
Franses, Philip Hans
17
Glaeser, Edward L.
13
Peter, Jerome Paul
13
Donnelly, James H.
12
Keller, Kevin Lane
9
Lamb, Charles W.
9
Leeflang, Peter
8
McDaniel, Carl D.
8
Ashraf, Nava
7
Hair, Joseph F.
7
Podolny, Joel M.
7
Hruschka, Harald
6
Malhotra, Naresh K.
6
Ponzetto, Giacomo A. M.
6
Stern, Louis W.
6
Wierenga, Berend
6
Ansary, Adel I. el-
5
Boyd, Harper W.
5
Meyer, Jörn-Axel
5
Paap, Richard
5
Perreault, William D.
5
Armstrong, Gary
4
Boone, Louis E.
4
Duncombe, William D.
4
Ehrlich, Evelyn
4
Eliaz, Kfir
4
Emran, M. Shahe
4
Fanelli, Duke
4
Green, Paul E.
4
Hillis, Andrew
4
Jovanovic, Boyan
4
Kaiser, Ulrich
4
Kominers, Scott Duke
4
Kopel, Michael
4
Luca, Michael
4
Lusch, Robert F.
4
McCarthy, Edmund Jerome
4
Rudanko, Leena
4
more ...
less ...
Published in...
All
Working paper / International University in Germany, School of Business Administration
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Equity
marketing
: Gegenstand, Konzepte, Methoden : die Grundzüge eines wertorientierten
Marketing
Bayón, Tomás
;
Gutsche, Jens
;
Bauer, Hans H.
-
2001
Persistent link: https://www.econbiz.de/10001647013
Saved in:
2
Contemporary
marketing
Boone, Louis E.
;
Kurtz, David L.
-
2002
-
[2002 ed.]
Persistent link: https://www.econbiz.de/10001616372
Saved in:
3
Marketing
Kurtz, David L.
;
Boone, Louis E.
-
1984
Persistent link: https://www.econbiz.de/10003499270
Saved in:
4
Contemporary
marketing
Kurtz, David L.
;
Boone, Louis E.
-
2014
-
Sixteenth edition
Persistent link: https://www.econbiz.de/10011717997
Saved in:
5
Principles of contemporary
marketing
Kurtz, David L.
-
2008
-
Intern. student ed
Persistent link: https://www.econbiz.de/10013485443
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->