Similar Search Results

Solomon, Michael R.; Rabolt, Nancy J. - 2009 - 2. ed.

Persistent link: https://www.econbiz.de/10003401740

Brand placement repetition in a fictional text

Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 38-59

Persistent link: https://www.econbiz.de/10011687876

The behavioral economics of brand choice

Foxall, Gordon R.; Oliveira-Castro, Jorge M.; James, … - 2007

Persistent link: https://www.econbiz.de/10003460750

The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing

Steinmann, Sascha; Fonferek, Katharina-Maria; … - In: Advances in National Brand and Private Label Marketing …, (pp. 143-149). 2018

Persistent link: https://www.econbiz.de/10013277500

Fashion & luxury marketing

Solomon, Michael R.; Mrad, Mona - 2022

Persistent link: https://www.econbiz.de/10013202999

Consumer behavior : buying, having, and being

Solomon, Michael R. - 1992

Persistent link: https://www.econbiz.de/10000842409

Perspectives on consumer choice : from behavior to action, from action to agency

Foxall, Gordon R. - 2016

Persistent link: https://www.econbiz.de/10011522666

Leveraging consumer behavior and psychology in the digital economy

Mohd Suki, Norazah (ed.); Norbayah Mohd Suki (ed.) - 2020

""This book provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty. It also examines how to best utilize this research on consumer behavior and psychology in the digital economy"--Provided by publisher"--

Persistent link: https://www.econbiz.de/10012135431

Consumer behaviour : a European perspective

Solomon, Michael R.; Askegaard, Søren; Hogg, Margaret K.; … - 2019 - Seventh edition

Persistent link: https://www.econbiz.de/10012018573

Consumer culture theory

Özçaglar-Toulouse, Nil (ed.); Rinallo, Russell (ed.); … - 2017

Persistent link: https://www.econbiz.de/10011586593