Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Mohd Suki, Norazah"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Relationship marketing"
~subject:"Retail trade"
~subject:"Werbewirkung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
~type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 26 applied filters
Year of publication
From:
To:
Subject
All
Experiment
Konsumentenverhalten
Markenführung
Marktforschung
Mode
Relationship marketing
Retail trade
Werbewirkung
Consumer behaviour
87
Brand management
11
Russell W. Belk
10
Verbraucherverhalten
8
Brand image
7
Markenimage
7
Marketing theory
7
Marketingtheorie
7
Brand
6
Markenartikel
6
Theorie
6
Theory
6
Advertising effects
5
Bibliometrics
5
Bibliometrie
5
Cultural identity
5
Einzelhandel
5
Kulturelle Identität
5
Market research
5
Personality psychology
5
Persönlichkeitspsychologie
5
Social Web
5
Social web
5
Beziehungsmarketing
4
Globalisierung
4
Internet marketing
4
Online retailing
4
Online-Handel
4
Online-Marketing
4
Psychologie
4
Psychology of advertising
4
Werbepsychologie
4
Behavioral economics
3
Emotion
3
more ...
less ...
Online availability
All
Undetermined
11
Free
2
Type of publication
All
Article
63
Book / Working Paper
25
Type of publication (narrower categories)
All
Aufsatzsammlung
Book section
Conference paper
Reprint
Sammlung
Article in journal
386
Aufsatz in Zeitschrift
386
Aufsatz im Buch
60
Collection of articles of several authors
33
Sammelwerk
33
Collection of articles written by one author
12
Graue Literatur
9
Non-commercial literature
9
Arbeitspapier
8
Working Paper
8
Konferenzbeitrag
4
Lehrbuch
4
Textbook
4
Konferenzschrift
3
Mehrbändiges Werk
3
Multi-volume publication
3
Case study
2
Fallstudie
2
Hochschulschrift
2
Thesis
2
Bibliografie
1
Bibliografie enthalten
1
Bibliography included
1
more ...
less ...
Language
All
English
German
29
French
1
Author
All
Belk, Russell W.
Foxall, Gordon R.
Gröppel-Klein, Andrea
Laroche, Michel
Loureiro, Sandra Maria Correia
Mohd Suki, Norazah
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Sheth, Jagdish N.
53
Holbrook, Morris B.
18
Bettman, James R.
13
Henninger, Claudia E.
13
Choi, Tsan-Ming
11
Bagozzi, Richard P.
10
Fournier, Susan
10
Hill, Ronald Paul
10
Wiedmann, Klaus-Peter
10
Herrmann, Andreas
9
Jacoby, Jacob
9
Keller, Kevin Lane
9
Maclaran, Pauline
9
Schmitt, Bernd
9
Arnould, Eric J.
8
Grunert, Klaus G.
8
King, Stephen
8
Mogaji, Emmanuel
8
Stobart, Jon
8
Terlutter, Ralf
8
Thompson, Craig J.
8
Yoon, Carolyn
8
Askegaard, Søren
7
Diehl, Sandra
7
Goldsmith, Ronald E.
7
Haugtvedt, Curtis P.
7
Hennigs, Nadine
7
Hogg, Margaret K.
7
Kardes, Frank R.
7
Malthouse, Edward C.
7
Park, C. Whan
7
Ritch, Elaine L.
7
Smyczek, Sławomir
7
Tadajewski, Mark
7
Bosah, Genevieve
6
more ...
less ...
Published in...
All
Legends in consumer behavior
11
Consumer behavior analysis : (a) rational approach to consumer choice
4
Routledge companions in business, management and accounting
3
The Routledge companion to identity and consumption
3
The impact of theory on representations of the consumer and the marketing organisation
3
Transformative consumer research for personal and collective well-being
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Beyond sustainability
2
Country of origin effect : looking back and moving forward
2
Cross-cultural and critical perspectives on brands
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Handbook of developments in consumer behaviour
2
Handbook of qualitative research methods in marketing
2
Handbook of research on leveraging consumer psychology for effective customer engagement
2
International journal of advertising : the quarterly review of marketing communications
2
Marketing and multicultural diversity
2
Premier reference source
2
The SAGE handbook of marketing theory
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Brand management ; Vol. 4
1
Challenges and trends in modern banking
1
Contemporary consumer culture theory
1
Contemporary issues in marketing management
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
Cutting edge international research
1
E-business : state of the art of ICT based challenges and solutions
1
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
Handbook of Islamic marketing
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of research on international advertising
1
Handbook of strategic e-business management
1
Innovation in the high-tech economy
1
International advertising and communication : current insights and empirical findings
1
Leveraging consumer behavior and psychology in the digital economy
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Marketing management : a cultural perspective
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
71
-
80
of
88
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
71
How do people react to mixed emotions in an ad/medium context setting? : the moderating role of discomfort with ambiguity
Janssens, Wim
;
Pelsmacker, Patrick de
- In:
International advertising and communication : current …
,
(pp. 257-278)
.
2006
Persistent link: https://www.econbiz.de/10003378131
Saved in:
72
Cultural differences in consumer susceptibility to interpersonal influence : the role of individualism
Mourali, Mehdi
;
Laroche, Michel
;
Pons, Frank
- In:
Marketing and multicultural diversity
,
(pp. 11-30)
.
2006
Persistent link: https://www.econbiz.de/10003291134
Saved in:
73
Consumption as a function of ethnic identification and acculturation
Hui, Michael
;
Laroche, Michel
;
Kim, Chankon
- In:
Marketing and multicultural diversity
,
(pp. 53-69)
.
2006
Persistent link: https://www.econbiz.de/10003291585
Saved in:
74
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
- In:
Critical marketing : issues in contemporary marketing
,
(pp. 271-300)
.
2008
Persistent link: https://www.econbiz.de/10003674421
Saved in:
75
Rethinking the critical imagination
Murray, Jeff R.
;
Ozanne, Julie L.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 46-55)
.
2006
Persistent link: https://www.econbiz.de/10003445793
Saved in:
76
Camcorder society: quality videography in consumer and marketing research
Kozinets, Robert V.
;
Belk, Russell W.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 335-344)
.
2006
Persistent link: https://www.econbiz.de/10003446305
Saved in:
77
Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R.
-
2008
Persistent link: https://www.econbiz.de/10003611116
Saved in:
78
Studies in the new consumer behaviour
Belk, Russell W.
-
2008
Persistent link: https://www.econbiz.de/10003611234
Saved in:
79
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
-
2008
Persistent link: https://www.econbiz.de/10003611261
Saved in:
80
The style involvement model of consumer innovation
Foxall, Gordon R.
;
James, Victoria
- In:
The Routledge companion to creativity
,
(pp. 71-87)
.
2009
Persistent link: https://www.econbiz.de/10003782566
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
