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Phau, Ian (contributor) - 2013

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Luxury fashion branding

Phau, Ian (contributor) - 2013

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Promoting brand relationships

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Brand placement repetition in a fictional text

Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 38-59

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The behavioral economics of brand choice

Foxall, Gordon R.; Oliveira-Castro, Jorge M.; James, … - 2007

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The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing

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Consumer behaviour in theory and in practice

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Consumption in marketizing economies

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Perspectives on consumer choice : from behavior to action, from action to agency

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Leveraging consumer behavior and psychology in the digital economy

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""This book provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty. It also examines how to best utilize this research on consumer behavior and psychology in the digital economy"--Provided by publisher"--

Persistent link: https://www.econbiz.de/10012135431