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How to integrate suppliers into the innovation process? : an explorative case of champion formalization in the purchasing department in times of open innovation

Maier, Maximilian A.; Rück, Peter; Brem, Alexander - In: International journal of innovation and technology … 14 (2017) 6, pp. 1750036-1-17

Persistent link: https://www.econbiz.de/10011816362

How can the lean startup approach improve the innovation process of established companies? : an experimental approach

Scheuenstuhl, Felix; Bican, Peter; Brem, Alexander - In: International journal of innovation management 25 (2021) 3, pp. 2150029-1-2150029-38

Persistent link: https://www.econbiz.de/10012593349

Critical success factors in the front and of innovation : results from an empirical study

Wagner, Simon; Bican, Peter; Brem, Alexander - In: International journal of innovation management 25 (2021) 4, pp. 2150046-1-2150046-36

Persistent link: https://www.econbiz.de/10012610595

Product Development in the Automotive Industry : Crucial Success Drivers for Technological Innovations

Gerhard, Daniel - 2014

Developing new innovative products in the automotive industry means investing huge sums in advance, as one does not know if the product will be successful on the market after launch. Hence, companies are interested in knowing and measuring the critical success drivers within the development...

Persistent link: https://www.econbiz.de/10012751150

New product development, R&D and culture : results form a mulitple case study of German and Chinese innovation processes

Brem, Alexander; Kürzdörfer, Tamara - In: International journal of product development : IJPD 21 (2016) 2/3, pp. 144-174

Persistent link: https://www.econbiz.de/10011648778

Internationalisation of new product development and research & development : results from a mutiple case study on companies with innovation processes in Germany and India

Brem, Alexander; Freitag, Florian - In: International journal of innovation management 19 (2015) 1, pp. 1-32

Persistent link: https://www.econbiz.de/10010494945

Assessment of the mono-disciplinary approaches and interdisciplinary approaches in prototyping practice

Yu, Fei; Stolzenberg, Ralf; Brem, Alexander - In: Journal of engineering and technology management : JET-M 67 (2023), pp. 1-13

Persistent link: https://www.econbiz.de/10014306260

Constraint-based thinking : a structured approach for developing frugal innovations

Agarwal, Nivedita; Oehler, Julia; Brem, Alexander - In: IEEE transactions on engineering management : EM 68 (2021) 3, pp. 739-751

Persistent link: https://www.econbiz.de/10012600878

The search for innovative partners in co-creation : identifying lead users in social media through netnography and crowdsourcing

Brem, Alexander; Bilgram, Volker - In: Journal of engineering and technology management : JET-M 37 (2015), pp. 40-51

Persistent link: https://www.econbiz.de/10011428742

User-Centric Innovations in New Product Development - Systematic Identification of Lead Users Harnessing Interactive and Collaborative Online Tools

Bilgram, Volker - 2014

Corporate innovation management geared to long-term success calls for a strategy to grow innovations into a substantial … opening their innovation processes to external actors, particularly customers. The method of integrating lead users is …

Persistent link: https://www.econbiz.de/10013070721

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