Sousa, Rui; Voss, Christopher A. - In: International Journal of Operations & Production Management 29 (2009) 8, pp. 834-864
Purpose – Despite having been widely studied in traditional (bricks‐and‐mortar) services, the effect of service failures and recovery (SFR) on customer loyalty has received only limited attention in the context of e‐services. This paper sets out to empirically test the following set of...