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New product development 2.0 : preference markets - how scalable securities markets identify winning products concepts and attributes
Dahan, Ely; Soukhoroukova, Arina; Spann, Martin - In: The journal of product innovation management : an … 27 (2010) 7, pp. 937-954
Persistent link: https://www.econbiz.de/10008736820
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Preference markets in new product development
Dahan, Ely; Soukhoroukova, Arina; Spann, Martin - In: GfK marketing intelligence review : Marketingforschung … 3 (2011) 2, pp. 16-25
Persistent link: https://www.econbiz.de/10009419845
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Preference markets in new product development
Dahan, Ely; Soukhoroukova, Arina; Spann, Martin - In: GfK marketing intelligence review 3 (2011) 1, pp. 16-25
Persistent link: https://www.econbiz.de/10009893823