//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Dens, Nathalie"
~person:"Srivastava, R. K."
~subject:"Design"
~subject:"United States"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Werbemitteldesign und Markenpo...
Similar by subject
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Design
United States
Werbung
Brand management
32
Markenführung
32
Advertising effects
21
Consumer behaviour
21
Konsumentenverhalten
21
Werbewirkung
21
Brand image
16
Markenimage
16
Product Placement
13
Product placement
13
Advertising
9
Brand
9
Markenartikel
9
Marketing management
6
Marketingmanagement
6
Brand extension
5
Brand placement
5
Markentransfer
5
Emerging economies
4
Fernsehwerbung
4
Internet marketing
4
Online-Marketing
4
Schwellenländer
4
Social Web
4
Social web
4
Television advertising
4
brand attitude
4
purchase intentions
4
Belgien
3
Belgium
3
Fernsehprogramm
3
Film industry
3
Filmwirtschaft
3
International marketing
3
Internationales Marketing
3
New product development
3
Produktentwicklung
3
Television programme
3
brand placement
3
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Aufsatz im Buch
2
Book section
2
Language
All
English
Author
All
Dens, Nathalie
Srivastava, R. K.
Wheeler, Alina
11
De Chernatony, Leslie
9
Pipek, Volkmar
9
Kumar, Vijay
8
Romaniuk, Jenni
8
Keller, Kevin Lane
7
Leimeister, Jan Marco
7
Liedtka, Roger Martin, dt ogilvie, Jeanne
7
Straker, Karla
7
Wrigley, Cara
7
Balmer, John M. T.
6
Eisend, Martin
6
Gierl, Heribert
6
Krcmar, Helmut
6
Melewar, T. C.
6
Seo, Yuri
6
Septianto, Felix
6
Voorveld, Hilde
6
Christodoulides, George
5
D'Ippolito, Beatrice
5
Goldschlag, Nathan
5
Hayes, Jameson L.
5
Myers, Amanda
5
Pelsmacker, Patrick de
5
Schiuma, Giovanni
5
Simeone, Luca
5
Bellman, Steven
4
Blakeman, Robyn
4
Burmann, Christoph
4
Celhay, Franck
4
Cohen, Justin
4
Faulkner, Margaret
4
Foroudi, Pantea
4
Guzman, Francisco
4
Jones, John Philip
4
Kennedy, Rachel
4
King, Karen Whitehill
4
Ko, Eunju
4
Secundo, Giustina
4
more ...
less ...
Published in...
All
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of comparative management
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Journal of strategic marketing
1
The journal of brand management : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10008659836
Saved in:
2
Text or pictures? : effectiveness of verbal information and visual cues in advertisements for new brands versus extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Puttemans, Bianca
- In:
Breaking new ground in theory and practice
,
(pp. 343-357)
.
2011
Persistent link: https://www.econbiz.de/10009381004
Saved in:
3
Self-brand congruity and brand communication
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Brand management in emerging markets : theories and practice
,
(pp. 137-153)
.
2014
Persistent link: https://www.econbiz.de/10010417738
Saved in:
4
Effectiveness of films, sport, celebrity or mascot to content in the advertising : a dilemma for global brands
Srivastava, R. K.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 716-739
Persistent link: https://www.econbiz.de/10012549626
Saved in:
5
Comparing the three types of approach of advertising in brand building in emerging markets
Srivastava, R. K.
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 514-527
Persistent link: https://www.econbiz.de/10012588442
Saved in:
6
Will direct comparative advertising works for a leading brand? : a study of the honey market
Srivastava, R. K.
- In:
International journal of comparative management
3
(
2020
)
1/2
,
pp. 125-141
Persistent link: https://www.econbiz.de/10012251000
Saved in:
7
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
8
Understanding the viability of three types of approach of advertising in emerging markets
Srivastava, R. K.
;
Dorsch, Michael J.
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 799-812
Persistent link: https://www.econbiz.de/10012314019
Saved in:
9
The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->