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~language:"eng"
~person:"Diehl, Sandra"
~person:"Gierl, Heribert"
~subject:"Pharmaceuticals"
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Diehl, Sandra
Gierl, Heribert
Avery, Rosemary J.
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Lillard, Dean R.
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Mathios, Alan D.
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International journal of advertising : the quarterly review of marketing communications
3
Cross-cultural buyer behavior
1
Cutting edge international research
1
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ECONIS (ZBW)
5
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1
Skepticism toward pharmaceutical advertising in the US and Germany
Diehl, Sandra
;
Mueller, Barbara
;
Terlutter, Ralf
- In:
Cross-cultural buyer behavior
,
(pp. 31-60)
.
2007
Persistent link: https://www.econbiz.de/10003478103
Saved in:
2
A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and C...
Diehl, Sandra
;
Terlutter, Ralf
;
Chan, Kara
;
Mueller, Barbara
- In:
Cutting edge international research
,
(pp. 297-312)
.
2010
Persistent link: https://www.econbiz.de/10003985205
Saved in:
3
Consumer responses towards non-prescription and presciption drug advertising in the US and Germany : they don't really like it, but they do believe it
Diehl, Sandra
;
Mueller, Barbara
;
Terlutter, Ralf
- In:
International journal of advertising : the quarterly …
27
(
2008
)
1
,
pp. 99-131
Persistent link: https://www.econbiz.de/10003736347
Saved in:
4
Are pharmaceutical ads affording consumers a greater say in their health care? : the evaluation and self-empowerment effects of different ad appeals in Brazil
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 945-974
Persistent link: https://www.econbiz.de/10011859158
Saved in:
5
Exploring antecedents of attitudes and skepticism towards pharmaceutical advertising and inter-attitudinal and inter-skepticism consistency on three levels : an international study
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 718-748
Persistent link: https://www.econbiz.de/10012492566
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