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How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian; Ray, Michael L. - 1993
Persistent link: https://www.econbiz.de/10000883454
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Food waste paradox : antecedents of food disposal in low income households
Porpino, Gustavo; Parente, Juracy; Wansink, Brian - In: International journal of consumer studies 39 (2015) 6, pp. 619-629
Persistent link: https://www.econbiz.de/10011418939
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Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 41 (2019) 2, pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
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Are slim models doing better? : advertising effect of model body size
Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 41 (2019) 3, pp. 3-32
Persistent link: https://www.econbiz.de/10012062391
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Is it fun or exercise? : the framing of physical activity biases subsequent snacking
Werle, Carolina O. C.; Wansink, Brian; Payne, Collin R. - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 691-702
Persistent link: https://www.econbiz.de/10011399226
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Increasing perceptions of tastiness and the intent to purchase unbranded food offered in retail stores by using consummatory images
Maurer, Martina; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 38 (2016) 2, pp. 61-74
Persistent link: https://www.econbiz.de/10011566848
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Too hot or not? : consumer responses to different levels of eroticism in advertisements depending on consumer and model gender
Thomas, Stefan; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 37 (2015) 1, pp. 24-41
Persistent link: https://www.econbiz.de/10010513966
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Can political cookies leave a bad taste in one's mouth? : political ideology influences taste
Tal, Aner; Gvili, Yaniv; Amar, Moty; Wansink, Brian - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 2175-2191
Persistent link: https://www.econbiz.de/10011773867
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Making it part of the package : edible packaging is more acceptable to young consumers when it is integrated with food
Cheek, Kristin Aldred; Wansink, Brian - In: Journal of food products marketing 23 (2017) 6, pp. 723-732
Persistent link: https://www.econbiz.de/10011799750
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How do consumer respond to information about the moral orientation of companies? : the moderating role of consumer gender
Steinhart, Tanja; Gierl, Heribert - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 64 (2018) 3, pp. 6-15
Persistent link: https://www.econbiz.de/10011959813