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How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian; Ray, Michael L. - 1993
Persistent link: https://www.econbiz.de/10000883454
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Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 41 (2019) 2, pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
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Are slim models doing better? : advertising effect of model body size
Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 41 (2019) 3, pp. 3-32
Persistent link: https://www.econbiz.de/10012062391
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Too hot or not? : consumer responses to different levels of eroticism in advertisements depending on consumer and model gender
Thomas, Stefan; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 37 (2015) 1, pp. 24-41
Persistent link: https://www.econbiz.de/10010513966
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How do consumer respond to information about the moral orientation of companies? : the moderating role of consumer gender
Steinhart, Tanja; Gierl, Heribert - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 64 (2018) 3, pp. 6-15
Persistent link: https://www.econbiz.de/10011959813
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The effects of positive and negative ad-evoked associations on brand attitude
Praxmarer-Carus, Sandra; Gierl, Heribert - In: Asia Pacific journal of marketing and logistics 21 (2009) 4, pp. 507-520
Persistent link: https://www.econbiz.de/10003905840
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Do consumers' assumptions on the companies' motives and differences in moral orientation of men and women influence the persuasiveness of CSR activities?
Pagel, Sabine; Gierl, Heribert - In: Cutting edge international research, (pp. 313-329). 2010
Persistent link: https://www.econbiz.de/10003985210
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Visual art in advertising : the effects of utilitarian vs. hedonic product positioning and price information
Hüttl-Maack, Verena; Gierl, Heribert - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 893-904
Persistent link: https://www.econbiz.de/10009579950
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Can advertising elements improve consumer evaluations of brand extensions with a moderate or low fit?
Bambauer-Sachse, Silke; Hüttl-Maack, Verena; Gierl, … - In: Psychology & marketing 28 (2011) 2, pp. 205-218
Persistent link: https://www.econbiz.de/10008858089
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When does the feling of nostalgia improve product evaluations?
Gierl, Heribert; Stock, Carolin - In: International journal of marketing : IJM ; formerly Der … 52 (2013) 3/4, pp. 139-148
Persistent link: https://www.econbiz.de/10010408096